Social Campaign Manager leading planning and delivery of paid social campaigns for Paramount Networks International. Collaborating with creative, media, and production teams to engage audiences across social platforms.
About the role
- Senior Paid Performance Marketing Lead managing digital media strategy across key markets. Driving brand growth and measurable ROI with full-funnel digital media planning and execution.
Responsibilities
- Oversee Nelsons’ digital media strategy and its execution across key markets.
- Manage full-funnel digital media planning, buying, execution, performance tracking, and continuous optimization across platforms.
- Prove the business case for increased digital investment by demonstrating clear commercial returns.
- Develop and implement full-funnel digital media strategies for brand portfolio.
- Build and manage media campaigns ensuring tight connection between upper and lower funnel activities.
- Plan, execute, and optimize digital marketing campaigns focusing on performance, efficiency, and ROI.
- Manage budget allocations, pacing, and performance across platforms and funnel stages.
- Track KPIs and deliver actionable insights through robust performance dashboards and reporting.
- Partner closely with Regional Marketing Leads and eCommerce Key Account Managers.
- Report to the Group Marketing Director and play an active role in building capability development roadmap for digital marketing.
Requirements
- Proven experience in digital media planning, buying, and optimization — ideally across Meta, YouTube, Google, TikTok and Amazon.
- Strong understanding of performance marketing principles and full-funnel strategy.
- Hands-on experience managing paid media budgets and driving measurable ROI.
- Analytical mindset with proficiency in tracking tools, analytics platforms, and performance reporting.
- Excellent communication and stakeholder management skills across functions and geographies.
- Fluency in French or German language
Benefits
- A 'Rescue Day' each year to use how you need, a duvet day? A spa day? We've got you!
- 25 days holiday per year, plus Bank hols PLUS Christmas shut down - whoop!
- Free products and staff discounts to keep you healthy and happy
- 3pm Friday finishes ALL YEAR ROUND (if you have done your work, obvs!)
- Hybrid and flexible working
- Paid days off to volunteer for some awesome charities
- Cycle to work scheme
- Weekly running club
- Regular socials plus standard stuff such as pensions, eye test vouchers and season ticket loans.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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