Demand Generation Manager building and scaling TOFU engine for B2C and B2B products. Driving diversified acquisition strategies and leading a high - performing team at Avanquest.
About the role
- PPC / SEM Specialist managing campaigns for French-speaking clients at Webrepublic's Cape Town office. Developing campaign strategies and optimizing performance through analysis.
Responsibilities
- report directly to the Performance Marketing Team Lead
- collaborate with our International Account Management team to ensure client satisfaction
- help create, manage and supervise Google Ads campaigns
- create short and concise search ads
- research relevant keywords that match the search behaviour of target groups
- continuously analyse campaign performance using Google Analytics and other marketing attribution tools to optimise campaigns
Requirements
- a National Diploma, Higher Certificate or Bachelor Degree from a recognised college or university with a relevant degree (economics, marketing, communications, media or related sectors)
- at least 1-2 years of relevant work experience in a similar position, ideally within the e-commerce industry
- have a clean and precise work-style, and are a quick learner
- proficiency with Google Ads, Google Analytics and other relevant tools
- knowledge in the field of Social Media, Display and Video Advertising is a plus
- have a gift for expressing ideas in written and orally
- proficiency in French
- a good knowledge of English
Benefits
- a dynamic work environment fostering personal growth and development
- opportunities to work on exciting projects with leading global brands
- learning from Subject Matter Experts across all digital marketing disciplines
- flat hierarchies and short decision paths
- being part of a young, dynamic, and international team
- exposure to disciplines beyond your own skill set
- a vibrant office space in Cape Town
- a flexible work environment (hybrid work)
- a competitive compensation package
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Paid Social Manager responsible for performance across paid social channels at TentBox. Leading campaign strategy and optimising a £2.5m+ budget in a hybrid work environment.
Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
Senior Performance Marketing Specialist at a Performance Marketing Agency managing Google Ads and optimizing campaigns for various channels. Collaborating with internal teams and ensuring high - quality deliverables.
Campaign Manager developing and executing CRM campaigns at T - Mobile. Focusing on customer retention and channel improvement across multiple platforms.
Paid Search Marketing Manager at PlanetArt optimizing and growing campaigns on Google Ads and Microsoft Ads. Working in a hybrid model and collaborating with teams to maximize return on ad spend.
Director of Corporate Communications at Rakuten International translating complex narratives in performance marketing. Collaborating with senior leaders and media relations in digital advertising landscape.
Senior Performance Marketing Specialist managing paid campaigns for data and AI training company StackFuel. Focus on lead generation via performance marketing channels and collaboration with various teams.
Paid Media Specialist developing audience strategies and optimizing campaigns for Adsmurai based in Barcelona. Collaborating with partners to enhance ad performance across platforms and providing strategic insights.
Performance Marketing Manager responsible for scaling digital lead generation in the DACH market. Overseeing performance funnel from paid campaigns to reporting with measurable impact.