Senior CRM & Performance Marketing Manager driving insights and processes for improved campaigns in a tech startup. Focus on data, optimization, and collaboration across teams in Heidelberg.
About the role
- PPC / SEM Specialist managing campaigns for French-speaking clients at Webrepublic's Cape Town office. Developing campaign strategies and optimizing performance through analysis.
Responsibilities
- report directly to the Performance Marketing Team Lead
- collaborate with our International Account Management team to ensure client satisfaction
- help create, manage and supervise Google Ads campaigns
- create short and concise search ads
- research relevant keywords that match the search behaviour of target groups
- continuously analyse campaign performance using Google Analytics and other marketing attribution tools to optimise campaigns
Requirements
- a National Diploma, Higher Certificate or Bachelor Degree from a recognised college or university with a relevant degree (economics, marketing, communications, media or related sectors)
- at least 1-2 years of relevant work experience in a similar position, ideally within the e-commerce industry
- have a clean and precise work-style, and are a quick learner
- proficiency with Google Ads, Google Analytics and other relevant tools
- knowledge in the field of Social Media, Display and Video Advertising is a plus
- have a gift for expressing ideas in written and orally
- proficiency in French
- a good knowledge of English
Benefits
- a dynamic work environment fostering personal growth and development
- opportunities to work on exciting projects with leading global brands
- learning from Subject Matter Experts across all digital marketing disciplines
- flat hierarchies and short decision paths
- being part of a young, dynamic, and international team
- exposure to disciplines beyond your own skill set
- a vibrant office space in Cape Town
- a flexible work environment (hybrid work)
- a competitive compensation package
Job title
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Not specified
Degree requirement
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