CRM Campaign Manager at Trainline managing campaigns for the French market. Collaborating with various teams to drive customer retention and business growth.
GS
Hybrid Performance Marketing Lead
Posted 1 hour ago
About the role
- Performance Marketing Lead at Vizzia focusing on inbound acquisition and optimizing outbound strategies. Creating and leading the performance marketing function within an impactful technology startup.
Responsibilities
- Inbound Acquisition — Build from Scratch: You create the mechanisms that turn attention into qualified leads.
- Outbound Performance — Amplify the Machine: You work hand in hand with the BDR Manager to maximize outbound efficiency.
- Performance & Attribution — Data-driven Management: You don’t just launch campaigns; you build a measurable, optimizable system.
- Stack & Process — Lay the Foundations: You structure systems to scale, not just to run.
Requirements
- 4–5 years minimum experience in acquisition, growth, or demand generation
- B2B experience required — you understand long sales cycles, complex sales processes, and multiple stakeholders
- Proven experience building programs from scratch, not just optimizing existing setups
- Bonus: experience in SaaS or selling to public sector / government
- Paid Acquisition — Able to design, launch, and optimize campaigns on LinkedIn Ads, Google Ads, and other channels; you have hypotheses but validate them with data
- Marketing Automation — Proficient with HubSpot (or equivalent); able to build workflows, scoring models, and nurturing sequences
- Copywriting — Able to write messages that convert, not just sound good
- ABM & Outbound — Familiar with tools like Lemlist, La Growth Machine, Phantombuster, etc., and able to orchestrate targeted campaigns
- Analytics — Data-driven at heart; you make decisions based on metrics, not intuition
Benefits
- Cadre (executive) contract and RTT (compensatory leave) — between 8 and 12 days per year depending on public holidays
- A Mac or PC provided according to your preference
- 60% coverage of meal vouchers (€9 per working day)
- €50 per month training budget covered
- Comprehensive health insurance (Alan)
- Offices located in central Paris (9th arrondissement)
- Annual offsite with the whole team and frequent company events
Job title
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