PPC / SEM Specialist managing campaigns for French - speaking clients at Webrepublic's Cape Town office. Developing campaign strategies and optimizing performance through analysis.
About the role
- Senior CRM & Performance Marketing Manager driving insights and processes for improved campaigns in a tech startup. Focus on data, optimization, and collaboration across teams in Heidelberg.
Responsibilities
- Build and maintain a reporting framework to measure marketing and sales KPIs
- Implement dashboards for real-time insights (HubSpot) for management and teams
- Optimize the existing HubSpot CRM as the central hub for all marketing processes and data
- Manage and track the performance of paid campaigns (e.g., Google Ads, LinkedIn Ads, Meta Ads)
- Collaborate with internal stakeholders to define KPIs and derive action plans
Requirements
- Degree in Business, Marketing, Data Analytics or a related field
- Initial practical experience in performance marketing or growth, ideally in a startup
- Strong knowledge of HubSpot
- Excellent analytical skills and confident use of tools such as Excel, Google Analytics, Data Studio/Looker
- Proactive, structured and solution-oriented working style
- Affinity for data-driven decision making and a hands-on mentality
Benefits
- eGym Wellpass
- Corporate Benefits
- Flexible working hours
- Individual professional development budget
- Workations
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