Design and deploy marketing technology resources to optimize automated marketing campaigns at Transamerica. Serve as a senior liaison to improve user experience and reporting across business groups.
Responsibilities
Use expertise in marketing technology software and platforms to improve the user experience, reporting and distribution.
Conduct business process analysis and needs assessment to align Marketing solutions with business initiatives.
Serve as a senior liaison across business groups to create documentation for business and system requirements.
Work on project teams to develop or modify complex processes and/or systems.
Identify trends/issues and performance gaps.
Gather feedback from stakeholders and provide discussion forums to improve the user experience.
Maintain thorough knowledge of platforms, tools and processes.
Requirements
Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
Five years of experience developing technical solutions
Thorough understanding of marketing technology software or platforms (e.g., Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM and Marketing Cloud)
Knowledge of project management methodologies
Analytical and problem-solving skills
Excellent written and oral communication and relationship building skills
Ability to manage multiple priorities and meet deadlines
Financial services experience (e.g. Retirement, Employee Benefits, Life Insurance, Investments)
Benefits
Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Health and Work/Life Balance Benefits
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
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