Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Senior Marketing Manager leading subscriptions marketing for financial brands in APAC region. Engaging subscribers and maximizing subscription value for brands including Risk.net and WatersTechnology.
Responsibilities
- Act as the subscriptions marketing lead for Risk.net, WatersTechnology and FX Markets.
- Work alongside the Head of Marketing, Asia-Pacific to design and deliver strategies that:
- Retain and grow subscriptions revenue.
- Engage subscribers to ensure maximum value from their subscription.
- Generate new, high qualify business leads for our sales teams.
- Manage a marketing specialist based in Hong Kong.
- Collaborate with brand leadership to review and refine strategy, driving engagement, retention, and acquisition.
- Use best-in-class marketing technology including HubSpot, Salesforce, Google Analytics, and Piano.
- Deliver high-quality lead generation, campaign execution, website optimisation, and subscriber onboarding journeys.
- Provide regular reporting to senior management and board level.
- Execute and track all marketing activities across digital and offline channels.
- Review and optimise website content and subscriber journeys to improve conversion.
- Design and monitor automated workflows (HubSpot) to support acquisition, retention, and engagement.
- Create digital templates and collateral to support subscription sales.
- Build and manage data acquisition strategies, including list research, cleaning, and gap analysis.
- Develop deep product knowledge to improve campaign targeting and positioning.
- Monitor subscriber usage by market segment using analytics tools; share insights with sales and leadership teams.
- Conduct qualitative and quantitative market research, including direct customer calls.
- Analyse competitor offerings and feed into product development and positioning.
- Report monthly on subscriptions performance at board level.
- Work closely with sales, customer services, and other marketing teams to ensure alignment.
- Collaborate with global marketing peers to share best practices and drive innovation.
- Explore opportunities to increase efficiencies through AI and other emerging technologies.
- Contribute to wider business projects as required.
Requirements
- Minimum 5 years’ experience in B2B subscriptions marketing.
- Strong command of English and proven copywriting ability.
- Experience managing and mentoring a marketing team.
- Advanced knowledge of HubSpot and CRM systems.
- Analytical, with experience using Power BI, Excel, and Google Analytics.
- Strong interpersonal and communication skills, with the ability to build relationships internally and externally.
- Highly organised, problem-solving, and commercially driven.
Benefits
- 20 days annual leave
- Medical and dental Insurance
- Training & Development
- Performance Bonus
- Maternity leave
- Paternity leave
- Compassionate leave
- Employee Referral Scheme
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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