Hybrid Senior Marketing Manager, Performance & Growth

at Pliant Plastics Corporation

• Job title: Senior Marketing Manager, Performance & Growth
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Berlin, Germany

About the role

• Senior Marketing Manager focused on performance marketing and growth strategies for fintech firm. Collaborating cross-functionally to shape demand generation in a new market.

Responsibilities

• You’ll collaborate cross-functionally with Sales, Product, and Founders to align growth tactics with pipeline goals, while leveraging data to fuel experimentation and insights.
• Paid Acquisition: Take full ownership of performance marketing channels, including Google, Meta, LinkedIn, and programmatic.
• ABM Execution: Design and execute account-based marketing campaigns in close alignment with sales - targeting high-value accounts with tailored messaging, content, and tactics.
• Growth Experimentation: Design, run, and analyze A/B tests across the funnel to drive acquisition and lifecycle improvements.
• Funnel Optimization: Build and evolve frameworks to track the user journey from impression to activation and identify bottlenecks.
• Campaign Execution: Launch and manage paid and lifecycle campaigns end to end, from creative briefing to optimization and reporting.
• Marketing Ops: Set up and manage tech stack including HubSpot, GA4, attribution tools; ensure lead flow integrity to Sales.
• Cross-Functional Collaboration: Work closely with Product, Sales, Founders, and Design to align messaging, landing pages, and GTM strategies.
• Planning & Forecasting: Contribute to growth forecasting, performance reviews, and team planning rituals with clear, data-driven insights.

Requirements

• 3 -6 years of experience in B2B performance/growth marketing, ideally in CaaS/ SaaS or fintech (Series A–C stage)
• Deep knowledge of performance marketing platforms (Google Ads, Meta Ads, LinkedIn) and lifecycle tools (HubSpot, Salesforce, GA4, DreamData is a plus)
• Proven experience designing and executing full-funnel campaigns with measurable business impact
• Strong A/B testing skills and familiarity with experimentation frameworks and funnel analytics
• Ability to work autonomously in a fast-paced, entrepreneurial environment and prioritize effectively
• Experience collaborating across marketing, product, data, and sales teams to drive alignment and impact
• Bonus: Background in fintech or working with travel clients is a strong plus
• Fluency in English (written and spoken) is required

Benefits

• Attractive remuneration
• Your choice of preferred OS, Windows or Mac
• Flat hierarchy and transparent communication in a relaxed, professional atmosphere
• Opportunity to develop your talent in a dynamic team with ambitious goals
• Flexibility and possibility to work remotely
• Monthly mobility benefit
• Wellhub Membership
• Company card with a monthly allowance for lunches, coffee, etc. with co-workers