Marketing Analyst developing commercial content strategies for Globo's influential branding. Focusing on creative narratives and collaboration across social media platforms.
Responsibilities
Develop content plans for social media with a commercial focus;
Build engaging narratives for project presentations;
Ensure proposals align with brand objectives and GETV's tone of voice;
Anticipate editorial opportunities that can be turned into commercial products;
Validate proposals with the necessary departments before bringing them to market, ensuring feasibility and quality;
Monitor content alongside the Deliveries team;
Ensure standardization, quality, and innovation in deliverables;
Monitor and manage commercial slots (planning/delivery).
Requirements
Bachelor's degree in Communications, preferably in Advertising or Marketing;
Experience creating digital content and branded content;
Proficiency with presentation software (PowerPoint and Canva);
Strategic vision and commercial mindset;
Strong organizational, communication, and interpersonal skills;
Deep knowledge of social media and native formats;
Proactive and responsible, able to act as a focal point between departments.
Fluent English;
Experience with influencer marketing;
Experience writing scripts for digital content;
Ability to approve video and photo content in line with received briefings.
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