Senior marketing leader coordinating market strategy and driving digital transformation for cell biology solutions at Lonza. Collaborating across Sales, R&D, and Marketing to deliver innovative solutions.
Responsibilities
Develop and execute targeted go-to-market strategies to achieve financial goals across key markets and product portfolios.
Analyze market trends, customer insights, and business drivers to enhance competitive positioning and drive growth.
Design and implement data-driven digital marketing campaigns that support portfolio and brand growth.
Create impactful marketing content in collaboration with R&D and Marketing Communications teams.
Partner with cross-functional teams to advance digital transformation initiatives and deliver effective digital solutions.
Guide innovation strategies by working closely with R&D to identify product enhancements, new applications, and future product concepts.
Support global sales teams through product training, customer engagement, and participation in strategic meetings.
Represent the brand at industry events, trade shows, and conferences to strengthen market presence.
Requirements
Master’s degree in biology, Chemistry, Biochemistry, or related field (PhD preferred) with experience in cell biology, DMPK/ADMET, or cell culture.
Minimum 5 years’ experience in marketing, sales, technical support, or related roles within the life science industry.
Proven expertise in building go-to-market strategies, including customer segmentation, value proposition development, and pricing strategies.
Experience in digital marketing, including SEO, SEA, and marketing automation tools.
Strong analytical skills to propose fact-based solutions to complex business challenges.
Ability to translate market insights into R&D initiatives for innovation or application development.
Proven success creating high-value marketing content for multiple channels.
Strong collaboration and communication skills, with the ability to work effectively in a global matrix organization.
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