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Hybrid Senior Manager, Integrated Marketing and Campaign Strategy

at BrandActive
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Posted 2 months ago

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About the role

  • Lead the planning, execution, and performance management of integrated marketing campaigns, from strategy to rollout to reporting
  • Align campaign initiatives to go-to-market (GTM) objectives, supporting awareness, engagement, and pipeline generation across BrandActive’s priority sectors
  • Collaborate with the Senior Director, Go-To-Market and Transformation to ensure campaign timelines are realistic, cross-functional teams are aligned, and blockers are addressed early
  • Coordinate channel execution and paid media delivery with external vendor Opascope and partner with Sales Operations and Revenue Operations for tracking and insights
  • Support key initiatives such as brand rollout, website update, email marketing, and paid campaigns with integrated strategy and execution planning
  • Own editorial and content development for campaigns, leveraging BrandActive’s AI agents and internal SMEs to scale content without sacrificing voice
  • Guide development of marketing assets, ensure messaging quality, brand consistency, and strategic alignment
  • Collaborate on thought leadership, speaking engagements, partner-facing content, and lead content audits and messaging evolution
  • Define campaign KPIs with Revenue Operations, interpret performance, recommend iterations, and share insights across teams
  • Support team member development, provide structure and direction, and contribute to a culture of accountability and continuous improvement

Requirements

  • 7+ years of experience in B2B marketing, with a focus on integrated campaign development and cross-channel execution
  • Demonstrated success planning and launching marketing programs that drive measurable business outcomes
  • Strong editorial and messaging instincts
  • Proven ability to manage marketing calendars, prioritize initiatives, and keep cross-functional teams aligned
  • Comfortable working with reporting dashboards to understand performance and recommend improvements
  • Experience collaborating with agency partners, paid media specialists, and internal teams to deliver integrated campaigns
  • Skilled communicator and organizer with a high level of ownership, follow-through, and attention to detail
  • Experience in professional services, marketing services, or brand-focused B2B environments is a plus

Benefits

  • Hybrid role with the opportunity to work in our Toronto office. We will also consider fully remote candidates for this role.
  • Inclusive place where you are supported in becoming the best you can be
  • Professional development and growth opportunities
  • Opportunity to contribute to internal initiatives that advance our client and/or team member experience
  • Collaborative, cross-functional team and supportive culture

Job title

Senior Manager, Integrated Marketing and Campaign Strategy

Job type

Full Time

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Go

Location requirements

HybridTorontoCanada

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