Responsable marketing régional en France pour animer les actions marketing dans la région Ouest Centre. Collaboration avec les équipes commerciales et gestion des initiatives marketing locales.
About the role
- Manager of Global Field and Channel Marketing driving brand awareness and supporting sales at Alkira. Overseeing marketing initiatives for channel partners in a hybrid work environment.
Responsibilities
- Develop and execute comprehensive channel marketing strategies to support and grow our partner ecosystem
- Create joint marketing programs, campaigns, and enablement materials for channel partners
- Manage allocation and utilization of marketing development funds (MDF) with partners
- Collaborate with sales and partner teams to drive pipeline and revenue
- Track and analyze the effectiveness of channel marketing initiatives
- Support the development and execution of partner and customer advocacy programs, including securing references, testimonials, and case studies.
- Design and implement field marketing programs that directly support channel and sales teams and pipeline generation
- Plan and execute regional events, trade shows, webinars, and customer meetups
- Develop territory-specific marketing strategies and tactics in partnership with regional channel and sales leadership
- Create and manage field marketing tools, and collateral for channel and sales teams
- Establish metrics and reports to measure field marketing effectiveness and sales impact
- Manage budget allocation and ROI optimization
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field
- 8+ years of marketing experience with at least 3 years in a leadership role
- Proven track record in B2B technology marketing, preferably in networking, cloud computing or enterprise software
- Strong experience in field marketing and event management programs
- Demonstrated success in developing channel marketing programs
- Experience managing global marketing initiatives and cross-cultural teams
- Excellent analytical skills with ability to translate data into actionable insights
- Outstanding communication and presentation skills
- Experience with marketing automation platforms, CRM systems, and analytics tools
- Experience with account-based marketing (ABM) strategies and execution
- Startup experience with ability to thrive in fast-paced, resource-constrained environments.
Benefits
- Comprehensive benefits including health, dental, and vision insurance
- Flexible work arrangements
- Professional development opportunities
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