Hybrid Field Marketing Manager – New Home Construction

Posted 4 hours ago

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About the role

  • Field Marketer serving as brand ambassador for geothermal systems in new home construction. Building relationships with builders and executing localized marketing strategies across the Eastern U.S.

Responsibilities

  • Build deep, trusted relationships with homebuilder sales teams.
  • Ensure builder teams have the training, resources, and collateral needed to confidently educate homebuyers about geothermal systems.
  • Develop localized strategies and tools to help builders successfully market geothermal homes.
  • Represent Dandelion at builder events, realtor gatherings, and homebuyer education events.
  • Plan and execute local activations that generate awareness, excitement, and demand for geothermal-powered homes.
  • Support field marketing strategy for the new-construction vertical across the Eastern U.S.
  • Create, localize, and manage execution of brochures, point-of-sale materials, signage, digital assets, and presentations tailored to builders and homebuyers.
  • Serve as the “voice of the homebuyer” and builder partner, gathering real-world insights from the field.

Requirements

  • 3–5 years of experience in field marketing, channel marketing, sales enablement, events marketing, or builder marketing.
  • 2+ years experience building measurable marketing programs that drive awareness and sales outcomes.
  • Exceptional presentation and public speaking skills.
  • Proven relationship-building ability with external partners (B2B2C a bonus).
  • Strong written and verbal communication skills.
  • Ability to travel extensively (50%+).
  • Bachelor’s degree

Benefits

  • Medical (including mental health), dental, vision, and pet insurance
  • 401(k) plan
  • Commuter benefits
  • Generous paid sick leave, vacation, and parental leave
  • Learning & development support, including on-the-job training and virtual courses
  • Pet insurance

Job title

Field Marketing Manager – New Home Construction

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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