Hybrid Senior Manager, Field Marketing

Posted 6 hours ago

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About the role

  • Senior Manager of Field Marketing developing and executing strategies for Grifols Plasma donation centers. Overseeing activations, enhancing donor engagement, and managing local marketing initiatives.

Responsibilities

  • Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and enhanced donor experience
  • Align activation strategies with center-specific needs
  • Track plasma center’s performance and oversee marketing impact at center level
  • Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
  • Develop initiatives aligned with local insights to achieve goals
  • Work closely with center managers to understand local needs and tailor marketing efforts
  • Ensure brand consistency across all in-center marketing materials and activities
  • Support in-center marketing activities
  • Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
  • Identify and bring support and guidance to define local alliances (prospecting and negotiation)
  • Manage relationships with local businesses
  • Activate and validate contingency/special plans on demand
  • Work closely with operations to support centers effectively
  • Travel up to 50% of the time, with a minimum of 2-4 center visits per month
  • Oversee a team of 6 employees
  • Conduct regular 1:1 meetings with team members

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
  • Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies (preferred)
  • Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers (preferred)
  • Typically, 8 years of previous experience in field marketing, event management, or local activations
  • Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus

Benefits

  • medical
  • PTO
  • up to 5% 401K match
  • tuition reimbursement

Job title

Senior Manager, Field Marketing

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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