Senior Manager of Field Marketing developing and executing strategies for Grifols Plasma donation centers. Overseeing activations, enhancing donor engagement, and managing local marketing initiatives.
Responsibilities
Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and enhanced donor experience
Align activation strategies with center-specific needs
Track plasma center’s performance and oversee marketing impact at center level
Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
Develop initiatives aligned with local insights to achieve goals
Work closely with center managers to understand local needs and tailor marketing efforts
Ensure brand consistency across all in-center marketing materials and activities
Support in-center marketing activities
Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
Identify and bring support and guidance to define local alliances (prospecting and negotiation)
Manage relationships with local businesses
Activate and validate contingency/special plans on demand
Work closely with operations to support centers effectively
Travel up to 50% of the time, with a minimum of 2-4 center visits per month
Oversee a team of 6 employees
Conduct regular 1:1 meetings with team members
Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies (preferred)
Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers (preferred)
Typically, 8 years of previous experience in field marketing, event management, or local activations
Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus
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