HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Support the shopper creative team for the TV side of the home entertainment division
- Act as the right hand to the team lead, focusing on merchandising graphics for all retailers and localizing assets from HQ into PDP toolkits
- Populate briefs with strategy and features for graphics, then coordinate with the agency to execute
- Review agency-created graphics for accuracy, ensuring they follow design guidelines
- Manage the copy process, including revising copy from agencies and crafting headlines or copy as needed
- Proof graphics before they are sent to print vendors
- Project manage urgent timelines and coordinate with various teams
- Partner with consumer insights teams to ensure work is data-driven
- Localize global assets for the US market and develop marketing materials for paid and owned channels
- Build communications and marketing toolkits
- Provide brand governance to ensure creative adheres to strategy
- Oversee versioning of master campaign and promotional assets into toolkits for downstream execution
- Ensure creative is fit-for-purpose across digital, in-store, and consumer purchase journey touchpoints
- Govern downstream creative executions for consistency
- Ensure all financial, budgeting, forecasting, and compliance processes are followed
- Deliver world-class creative execution, measured against financial, in-market, and brand health objectives
Requirements
- Bachelor’s degree in marketing or equivalent experience
- 8+ years of experience in marketing with at least 3 years in digital marketing, advertising, or shopper/retail marketing
- Strong creative/design background with an excellent eye for detail
- Advanced Excel skills including pivot tables, VLOOKUPs, and formulas
- Strong PowerPoint skills with the ability to create and manage presentations
- Project management expertise with the ability to manage multiple priorities and deadlines
- Excellent verbal and written communication skills and presentation ability
- Experience in copywriting and reviewing copy for US consumers
- Proven ability to collaborate cross-functionally with retail, agency, legal, and insights teams
- Positive attitude, sense of urgency, and ability to thrive in a fast-paced environment
- Up to 10% travel, primarily for national sales meetings
Benefits
- Medical Insurance (Health, Dental & Vision)
- Paid Time Off
- 401K
- H1B/Green Card Sponsorship for qualified employee
- Hands-on experience at global industry leader Samsung
- Opportunities for career advancement
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