Commercial Lines Marketing Assistant at Cross Insurance processing new business accounts and collaborating with the team to meet marketing goals. Involves underwriting, quoting, and issuing new accounts as necessary.
About the role
- Senior Integrated Marketing Manager to elevate Bumble’s brand presence in the U.S. through data-driven marketing campaigns and strategic partnerships across multiple channels.
Responsibilities
- Develop and execute integrated marketing strategies that deliver against brand, growth, and engagement objectives — across paid, earned, owned, and influencer channels.
- Lead go-to-market channel planning for campaigns, cultural moments, and sports partnerships, from concept through execution, ensuring Bumble’s voice is authentic and distinctive in every channel.
- Collaborate cross-functionally with internal teams like Creative, PR, Media, Growth as well as with other global integrated marketing teams to design holistic campaigns that drive key business metrics.
- Oversee media and influencer programs, partnering with agencies to identify, brief, and manage talent and media partners that align with Bumble’s values and resonate with our audience.
- Manage agency relationships and external partners to ensure high-quality creative and execution across channels.
- Translate audience insights into actionable plans, leveraging consumer research, cultural trends, and performance data to continuously optimize campaigns.
- Track, analyze, and report on campaign performance, using data-driven insights to inform future initiatives and enhance ROI.
- Champion innovation by suggesting ways to improve activations, integrate into cultural moments to keep Bumble at the forefront of the marketing landscape.
- Support growth strategies for key US regions, adapting global plans to local nuances and sharing results to influence broader marketing best practices.
Requirements
- Bachelor’s degree required. MBA or Masters are a plus
- 8+ years of experience in marketing with deep knowledge of consumer branding
- Digital and social media marketing experience
- Experience using data and metrics to measure impact and pivot accordingly
- Team management experience
- Proven experience managing and executing large-scale consumer campaigns at a brand with a global presence
- Creative problem-solving skills and a solutions-focused mindset
- Able to work to tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives
- Solid understanding of the media landscape, channels and measurement
- Strong analytical skills to determine campaign success and market performance
Benefits
- We’re happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
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