Senior Influencer Manager driving performance - focused influencer marketing campaigns in health and supplements. Collaborating with creators and optimizing strategies for measurable growth from Berlin startup.
CB
Hybrid Senior Global Influencer Marketing Manager
Posted 5 months ago
About the role
- Senior Global Influencer Marketing Manager at Charlotte Tilbury Beauty, driving global influencer strategy and campaign management.
Responsibilities
- Develop a global strategy that helps identify new, plus grow existing advocacy - utilise the right mix of influencer communities to drive awareness, brand love and conversion culminating in delivering on KPIs and increasing VIT.
- Develop and manage end-to-end influencer campaigns across colour, fragrance and holiday campaigns. Including framing the campaign strategy, developing timelines, curating talent, devising playbooks for regions and generating global wrap reports.
- Provide both post-campaign reporting and monthly global analysis to inform future campaigns - ensuring regions are providing accurate local data reporting to feed into global perspective.
- Build a squad of global Influencers who will create content on an on-going basis and act as ambassadors for our brand. This will include identifying suitable profiles, negotiating rates and deliverables, managing contract development, maintaining strong relationships and providing reporting. Key to work collaboratively with regional teams to achieve this.
- Maintain a holistic overview of all influencers activities, supporting local teams with guidance and focus on driving VIT results, connecting markets who will benefit from other market Influencer activations, plus initiate and develop relationships with influencers in new regions to spread wider colour, fragrance and holiday advocacy and credibility.
- Responsibly represent the brand and manage relationships with all Influencer partners, talent managers, media and contacts at social networks.
- Manage the colour, fragrance and Holiday global Influencer budget to drive tactical global activations and provide recommendations to markets on ideal budget splits per campaign.
- Capture and track organic Influencer content and build a bank of assets for our Social Media team to use across all platforms.
- Support Affiliate Team with recruitment to our social commerce program, Magic Beauty Stars, working closely with the Regions.
- Work with cross functional global teams from marketing to social to ensure influencers are factored in to key global campaigns - support with selection and contract negotiation ensuring VIT and KPIs are a key consideration.
- Be an expert in social listening tools (Traackr, Dash Hudson, etc.) and provide organised reporting and impactful recaps and presentations.
- Be a strategic thought partner and leader within the Global Marketing Team and provide influencer marketing support to all markets.
Requirements
- 8+ years' experience across Influencer Marketing within beauty (make up and fragrance experience would be ideal), fashion or entertainment
- Strong networking and relationship-building skills
- Innovative thinker and creatively driven
- Self-motivated, action-oriented and ambitious with a positive "can-do" attitude
- A keen interest in all things beauty/fashion and an avid follower of relevant news and social trends
- Results driven with excellent verbal and written communication skills
Benefits
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your furry friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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