Team Lead in Influencer & Creator Marketing at gocomo, leading a small team for social media campaigns. Focused on performance with hands - on project management and creator relationships.
About the role
- Senior Influencer Manager driving performance-focused influencer marketing campaigns in health and supplements. Collaborating with creators and optimizing strategies for measurable growth from Berlin startup.
Responsibilities
- You are responsible for the end-to-end influencer booking process — from scouting and negotiation to performance analysis.
- You independently manage monthly budgets (from approx. €20,000) and scale them up significantly during peak sales periods.
- You bring structure to existing growth and ensure we scale influencer marketing faster and more effectively.
- You plan and execute large-scale, sales-driven influencer brand activations on Instagram, TikTok & other platforms.
- You optimize campaigns based on relevant KPIs such as ROAS, reach, conversion, and AOV.
- You track and report results — deriving clear recommendations for budget allocation.
- You continuously test new creators, channels, and formats to steadily improve our results.
Requirements
- 2+ years of experience in performance-oriented influencer marketing, ideally in D2C, health, and/or supplements.
- Proven experience independently managing campaigns (25+ bookings per month) and handling budgets from €20,000.
- Highly structured, data-driven, and detail-oriented — you enjoy analyzing ROAS and identifying efficiency opportunities.
- You thrive in fast-paced, dynamic environments and work in a goal- and results-oriented way.
- Hands-on and self-driven — you deliver projects to completion without lengthy approval loops.
- Passion for social media and health topics — you know who and what is trending before the briefing call starts.
- Native-level German and strong proficiency in English.
Benefits
- Meaningful work: We help people with real ailments — with products that make a difference.
- Clear bonus model: You benefit from a transparent bonus structure tied to influencer budget and campaign performance (particularly ROAS).
- Exciting challenges: Strategic, data-driven work in a sensitive, high-growth market.
- Visibility & responsibility: You are accountable for a central growth channel and can directly see the impact of your work.
- Autonomy & creative freedom: You bring ideas, test new approaches, and actively shape embellys influencer marketing.
- Learning curve & collaboration: Close cooperation with experts from marketing, medical, and product teams.
- Flexible working hours & remote option.
- Team vibes & dog-friendly office 🐶
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