Trade Marketing Analyst managing and leading marketing plans in the pharmaceutical sector. Collaborating with various teams to enhance product performance and meet sales goals.
About the role
- Senior Field Marketing Manager for public sector executing regional marketing strategies at Quantexa. Collaborating with sales and solutions teams to achieve business goals in the public sector.
Responsibilities
- Own the integrated field marketing plan for your region, including the strategy, execution, and measurement of demand generation, pipeline acceleration, and awareness-building activities.
- Lead territory planning sessions with regional sales leadership to align marketing activities with priority segments, territories, and accounts.
- Secure and manage marketing budgets, tracking performance, ROI, and adjusting tactics quarterly as part of the business review process.
- Partner with the industry marketing to tailor overarching messaging and positioning for your region—ensuring it resonates with the specific agencies you’re targeting by framing mission-driven challenges Quantexa helps solve.
- Localize and activate central campaigns—such as paid media, webinars, and content programs—by adapting messaging, assets, and tactics for maximum relevance and impact within your regional market, in close collaboration with the industry marketing team.
- Act as a trusted partner to sales by maintaining close communication, providing timely updates, and tailoring marketing materials for account-specific use.
- Deliver ongoing go-to-market enablement, including campaign briefings, competitive insights, and toolkits to support every stage of the buyer journey.
- Develop and execute Account-Based Marketing (ABM) plans for strategic accounts in partnership with sales teams.
- Own the strategy and execution of regional events, including conferences, roundtables, partner-led forums, and executive dinners—ensuring each aligns with pipeline and awareness goals.
- Maximize event impact through strong pre-, during-, and post-event engagement plans that generate qualified leads and move opportunities forward.
- Manage key industry relationships, including associations, strategic partners, and channel alliances, ensuring they are enabled to amplify Quantexa’s message.
- Identify regional content gaps and collaborate with content creators to develop assets that better serve your audience.
- Track performance metrics across programs and use data to continuously improve campaign effectiveness, channel mix, and pipeline impact.
Requirements
- Strong experience in public sector-focused marketing within technology organizations, collaborating with or leading multi-disciplinary go-to-market teams.
- Comfortable working with corporate communications, product marketing, strategy, and competitive intelligence teams.
- Skilled in developing tailored messaging, positioning, and assets for public sector audiences.
- Experienced in planning and executing industry events to drive pipeline, customer engagement, and high-touch experiences.
- Excellent written and verbal communication skills.
- Ability to prioritise activities, manage budgets, and track performance effectively.
- Proven capability to deliver multiple projects under tight deadlines while building scalable, measurable marketing programs and best practices.
Benefits
- 💰 Competitive salary & company bonus
- 🏥 Private healthcare, life insurance & income protection
- 🚴 CycleScheme & TechScheme
- 🧘 Free Calm app subscription (#1 app for meditation, relaxation & sleep)
- 💼 Pension scheme with 6% company contribution (when you contribute 3%)
- 🌴 25 days annual leave (plus the option to buy up to 5 extra days) + your birthday off!
- 📈 Ongoing personal development opportunities
- 🏢 WeWork office space & company-wide socials
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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