Marketing intern assisting with campaign planning, social media development, and content creation at SOMNOmedics. Ideal for students in marketing or related fields seeking practical experience.
About the role
- Senior Manager of Solution Marketing creating marketing strategies for Elsevier's AI solution LeapSpace. Collaborating with teams to drive engagement and business growth.
Responsibilities
- Collaborate closely with executive leadership, product management, sales, and cross-functional marketing teams to define strategic goals, translate them into actionable marketing plans, and measure success.
- Develop enablement content, sales narratives, and marketing assets that build the confidence of Sales, Marketing, and Customer Success teams to speak consistently to the value proposition of new solutions.
- Translate key research workflows and jobs-to-be-done into prioritized use cases and solution narratives.
- Serve as the expert on industry trends, emerging technologies, and competitive developments to maintain a strategic advantage in the academic and research markets.
- Influence product roadmaps with evidence from customer research, usage data, and deal feedback.
- Own the messaging house and proof points for LeapSpace, creating differentiated value propositions for researchers, librarians, and academic leaders.
- Inform packaging and pricing constructs aligned to customer needs and buying practices.
- Shape the market model and segmentation for academic research solutions; define ICPs and personas (e.g., PIs, lab managers, research IT, librarians, procurement).
- Contribute to LeapSpace’s circular growth model, driving customer conversion from ScienceDirect and Scopus, expanding within the institutional base, and accelerating end-user adoption at scale.
- Establish and maintain feedback loops between Sales, Product, and Marketing, including structured input from deal reviews, win/loss analysis, and customer insights.
Requirements
- 8+ years of progressive experience in B2B product marketing, ideally in SaaS, research technology, information services, or academic markets.
- Exceptional positioning and storytelling skills, with proven ability to translate technical/scientific concepts into clear outcomes for academic stakeholders.
- Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results.
- Strong understanding of marketing and sales alignment in complex B2B environments; familiarity with Challenger Sales methodology is a plus.
- Strong strategic thinking, leadership, and decision-making skills.
- Excellent verbal and written communications, negotiation, and stakeholder management abilities.
- Demonstrated success leading cross functional GTM in a highly matrixed environment (influencing Product, Sales, Customer Success, Marketing, and partners without direct authority).
- Proficient with market segmentation, pricing/packaging, launch planning, and pipeline analytics.
- Have an analytical mindset with experience using metrics to inform strategy and optimize performance.
- Have excellent project management, communication, and stakeholder engagement skills.
- Comfort operating in post-launch, high-growth, or transformation environments, energized by building structure and process alongside execution.
- Have a Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
Benefits
- annual incentive bonus
- country specific benefits
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