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Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Drive regional awareness, engagement, and pipeline across the West Coast and Midwest
- Translate corporate campaigns into high‑impact field programs
- Source venues, manage vendors, secure speakers, and oversee logistics for events
- Partner with Account Executives and SDRs to create targeted marketing campaigns
- Collaborate with regional channel and technology partners to co‑sponsor events and webinars
- Track and report on program performance using Salesforce, Marketo, and Tableau
- Manage budget and vendors with brand consistency across all touchpoints
- Travel ~30% for on‑site event management
Requirements
- 5+ years in field marketing, demand generation, or regional event management within B2B tech/SaaS
- Demonstrated success driving pipeline in the West Coast and/or Midwest markets
- Proven ability to partner with Sales to design account‑centric programs
- Hands‑on experience with marketing automation (Marketo, HubSpot, or Eloqua) and CRM (Salesforce) systems
- Outstanding project‑management skills
- Data‑driven mindset with proficiency in analyzing funnel metrics and ROI
- Clear, persuasive communicator and negotiator
Benefits
- Competitive salary
- Bonus potential
- Comprehensive benefits
- Flexible remote work with travel for regional engagement
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