About the role

Senior Ecommerce Executive optimizing Wattbike.com customer journey to drive sales growth. Collaborating cross-functionally to improve UX, pricing, and performance in DTC channel.

Responsibilities

Support accurate sales forecasting by contributing to weekly, monthly, and seasonal demand planning, providing insight on performance trends, stock availability, and promotional impact - working with the Head of DTC in building robust forecasts.
Own trading performance reporting by preparing and presenting clear financial and commercial reports (e.g. revenue, margin, conversion, and ROI), highlighting risks, opportunities, and actionable recommendations.
Lead on UX and CRO initiatives including A/B testing, navigation improvements, PDP optimisation and checkout enhancements.
Analyse site performance, customer journeys and key funnel metrics using GA4 and other tools – making data-led recommendations to improve conversion.
Support pricing, promotional and merchandising strategies that balance growth with profitability.
Partner with Paid Media, CRM and Brand teams to ensure campaigns are commercially aligned and landing experiences maximise conversion.
Liaise with Development and Product teams to brief, test and launch new features or optimisations.
Monitor competitor activity and ecommerce best practice to keep Wattbike at the forefront of DTC.
Assist with international expansion (US, Australia) to trade and optimise the localised websites, and work with Head of DTC on plans for new market entry.
Ensure all websites reflect Wattbike’s brand values and deliver a seamless experience across desktop and mobile.

Previous experience in an ecommerce trading or optimisation role (ideally in a DTC environment).
Strong commercial mindset – able to balance volume, conversion and margin objectives.
Experience of UX/CRO practices including A/B testing, analytics and customer journey optimisation.
Proficiency with GA4 and other ecommerce tools; confident extracting insights and making recommendations.
Good understanding of Shopify (or similar ecommerce platforms).
Highly organised, detail-oriented and proactive – comfortable juggling multiple priorities.
Excellent communication and collaboration skills, able to influence and work cross-functionally.
Resilient and self-starter comfortable working in a fast-paced SME environment where adaptability, resourcefulness and hands-on problem solving are essential.
Experience with international ecommerce markets (e.g. US, Australia, Europe).
Familiarity with digital marketing channels (Paid Media, CRM, SEO).
Knowledge of fitness, cycling or premium consumer brands.

A key role in driving growth for a respected sports brand with market-leading products and a passionate and engaged customer base
The opportunity to shape the go-to-market strategies for the UK as well as expansion into new international markets – US, Australia and Europe
A collaborative, ambitious and supportive team culture that embraces innovation and results.
Flexible hybrid working environment (Nottingham HQ)
Competitive salary and benefits package
26 days holiday per year + bank holidays
Pension and free life insurance
A Wattbike for your home
On site training zone and cycling/running groups
Ongoing support for personal progression