Hybrid Senior Digital Marketing Specialist, Ecommerce

Posted last month

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About the role

  • Lead acquisition and ecommerce efforts to grow revenue for AlgaeCal's natural bone-health products
  • Design, run and optimize performance digital media campaigns across paid social, paid search, display, and video
  • Create, test and optimize landing pages, funnels and shopping cart experiences to improve conversion rates and ROAS
  • Manage media spend and allocate budgets for maximum efficiency and ROI
  • Implement A/B tests and use data-driven insights to inform strategy
  • Integrate multi-channel full-funnel strategies including affiliates and direct mail
  • Identify and remediate revenue leakage in checkout, coupons, and onsite friction
  • Drive AOV through upsell and cross-sell strategies
  • Mentor and train junior marketers and collaborate cross-functionally

Requirements

  • 3+ years of experience driving revenue via Performance Digital Media in an eCommerce environment
  • Proven track record of improving conversion rates, CPAs, ROAS, optimized design, and basket building
  • Experience increasing conversion rates of landing pages, websites, and shopping carts
  • Built, tested, and optimized landing pages and A/B tests
  • Experience overseeing media budgets and working with Paid Media teams
  • Full-funnel marketing experience: paid social, paid search, paid display, paid video, affiliates/influencers, direct mail
  • Strong knowledge of search: Quality Score, bidding, Customer Match, click-to-call
  • Experience with Shopify (preferred)
  • Knowledge of Adtech, remarketing strategies, and attribution
  • Experience identifying and fixing revenue leakage (coupon abuse, checkout friction, popups)
  • Experience driving Average Order Value: upsells, cross-sells, checkout optimization
  • Bonus: experience in supplements or health
  • Bonus: leadership and mentorship experience

Benefits

  • Above-market pay for the right person
  • A generous healthcare package
  • Monthly team events and activities
  • Flexible Stat Holidays with the option to bank days for later use
  • Weekly team lunches
  • Casual dress code
  • Incredible dog friendly Yaletown office one block from SkyTrain

Job title

Senior Digital Marketing Specialist, Ecommerce

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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