Global Digital Marketing Senior Manager leading AI - driven strategies to enhance brand presence and consumer experiences. Collaborating with teams to optimize digital marketing campaigns across various channels.
About the role
- Support the Disney Entertainment Digital Marketing team in creative planning, development, production, and execution of content for multiple TWDC YouTube channels
- Day-to-day creative responsibilities including asset gathering, creation, and creative reviews
- Work in tandem with Publishing on performance packaging, data-driven optimization
- Provide notes and feedback on original and derivative content productions
- Collaborate with teams on strategic content development and execution
- Limited video and asset editing, and content exporting
- Pull timecodes for asset creation and deliver vendor assets
- Coordinate development of channel-specific original programming
- Monitor YouTube content creators and new trends to improve creative performance
- Deck creation and assist in production of original and derivative content
- Basic asset management, as needed
Requirements
- 1+ years of experience in social/digital marketing
- Proficient in use of Microsoft Office (Teams, Excel, Word), Google Docs, Box, Keynote/PowerPoint
- Adept at content editing and creation with tools such as Adobe Photoshop, Adobe Premiere
- Previous experience with CRM tools, i.e. Airtable, Zendesk
- Strong understanding of social media platforms, specifically YouTube
- Strong language and copy-writing skills
- Impeccable eye for detail and ability to communicate clearly
- Ability to thrive in a fast-paced, digital-forward environment
- Outstanding organization and communication skills
- Ability to multi-task and pivot quickly as needed
- Solid technical understanding of YouTube channel operations and backend
Benefits
- A bonus and/or long-term incentive units may be provided as part of the compensation package
- Full range of medical, financial, and/or other benefits
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