Digital Marketing Consultant supporting Entrata’s customers' marketing success through various digital channels and analytics. Collaborating with team members to strategize and develop effective marketing campaigns.
About the role
- Senior Digital Marketing Manager driving brand strategies and marketing campaigns for MAI Group. Leading projects in a diverse team environment with flexible work arrangements.
Responsibilities
- Brand leadership & positioning: Overall responsibility for the external perception and brand positioning of the MAI Group
- Ensure a consistent corporate identity and corporate communication across all channels and operating companies
- Act as a driver for new projects, topics and formats that further strengthen the MAI brand
- Independently plan, manage and execute holistic marketing and PR strategies in a B2B environment and run marketing campaigns
- Analyze customer needs as well as market and competitor developments
- Continuously monitor market opportunities, trends and innovations in the marketing landscape
- Responsible for the further development and maintenance of the company website
- Manage corporate communications across all channels – social media, newsletters, website, PR and internal communications
- Develop storylines, case studies, credentials and communication materials to strengthen the MAI brand
- Support award submissions, white papers and thought-leadership initiatives
- Brief, manage and coordinate the internal marketing team and external partners
- Work closely with Executive Management, HR, Sales and the Business Units
- Ensure efficient processes, coordination and quality standards in marketing
- Plan, organize and support client events, trade shows and internal events
- Develop creative activations and communication measures around events
- Independently implement ad-hoc projects, special initiatives and brand collaborations
- Proactively identify new topics and opportunities to further develop the MAI brand presence
Requirements
- Several years of experience in marketing, communications management or brand management
- Strategic thinker with a hands-on mentality and a passion for modern, creative communication
- Strong instinct for brand management, storytelling and design
- Experience in B2B communication, digital marketing and performance-driven campaigns
- Excellent knowledge of social media, website management, PR and event organization
- Strong project management and coordination skills
- Confident handling of common marketing tools, CMS and analytics systems
- Technical know-how and at least basic knowledge of tools such as Miro, Figma or Canva are desirable
- Strong communication skills, empathy and enthusiasm for leading and inspiring teams
Benefits
- Scope to shape your role and direct collaboration with senior leadership
- An interdisciplinary environment with over 400 experts in strategy, technology, design and marketing
- Flexible working models: remote, hybrid or on-site in our offices in Berlin, Hamburg, Cologne, Augsburg, Munich, Paderborn and Vienna
- Modern tools, flat hierarchies and an open, appreciative corporate culture
- Plenty of room for your own ideas, formats and projects
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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