Hybrid Senior Digital Channel Manager – Broadband

Posted 3 weeks ago

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About the role

  • Own the digital commercial channel strategy: Lead the roadmap for broadband sales across all digital channels -T-Mobile.com, MetrobyT-Mobile.com, myTMO, app, and third-party digital partners.
  • Drive growth: Optimize digital funnel performance from awareness to conversion, balancing volume, cost, and customer experience.
  • Integrate assisted + unassisted flows: Partner with inbound and outbound sales channels to deliver seamless hand-offs and omnichannel continuity.
  • Lead digital capability development: Work cross-functionally with Product, Tech, and BI to improve targeting, personalization, measurement, and offer presentation.
  • Deliver channel performance: Track and report on acquisition KPIs, conversion rates, and QGP delivery - highlighting risks and opportunities weekly to leadership and partners.
  • Commercialize broadband campaigns: Ensure marketing, pricing, and promotional efforts are activated flawlessly across digital experiences.
  • Champion customer experience: Surface insights and advocate for simplification, speed, and self-service improvements.
  • Collaborate cross-functionally: Partner with Enablement, Marketing, Product, and Ops to align on goals and deliver measurable outcomes.

Requirements

  • 7+ years in channel enablement, marketing operations, or program management — ideally in telecom, tech, or consumer services.
  • Proven success driving acquisition performance through digital sales and omnichannel integration.
  • Strong analytical mindset with experience using Adobe Analytics, GA4, Power BI, or similar platforms.
  • Experience working closely with cross-functional partners across Product, Tech, Marketing, and Care.
  • Excellent communication and storytelling skills, able to influence both executive and operational stakeholders.
  • Hands-on experience managing digital campaigns, conversion optimization, and customer journey improvements.
  • Bachelor’s degree required; Master’s preferred.

Benefits

  • medical, dental and vision insurance
  • flexible spending account
  • 401(k)
  • employee stock grants
  • employee stock purchase plan
  • paid time off
  • up to 12 paid holidays
  • paid parental and family leave
  • family building benefits
  • back-up care
  • enhanced family support
  • childcare subsidy
  • tuition assistance
  • college coaching
  • short- and long-term disability
  • voluntary AD&D coverage
  • voluntary accident coverage
  • voluntary life insurance
  • voluntary disability insurance
  • voluntary long-term care insurance
  • mobile service & home internet discounts
  • pet insurance
  • access to commuter and transit programs

Job title

Senior Digital Channel Manager – Broadband

Job type

Experience level

Senior

Salary

$109,300 - $197,200 per year

Degree requirement

Bachelor's Degree

Location requirements

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