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About the role
- Digital Channel Manager leading T-Mobile's broadband growth strategy across digital channels. Focused on optimizing customer journeys and enhancing digital sales performance.
Responsibilities
- Own the digital commercial channel strategy: Lead the roadmap for broadband sales across all digital channels -T-Mobile.com, MetrobyT-Mobile.com, myTMO, app, and third-party digital partners.
- Drive growth: Optimize digital funnel performance from awareness to conversion, balancing volume, cost, and customer experience.
- Integrate assisted + unassisted flows: Partner with inbound and outbound sales channels to deliver seamless hand-offs and omnichannel continuity.
- Lead digital capability development: Work cross-functionally with Product, Tech, and BI to improve targeting, personalization, measurement, and offer presentation.
- Deliver channel performance: Track and report on acquisition KPIs, conversion rates, and QGP delivery - highlighting risks and opportunities weekly to leadership and partners.
- Commercialize broadband campaigns: Ensure marketing, pricing, and promotional efforts are activated flawlessly across digital experiences.
- Champion customer experience: Surface insights and advocate for simplification, speed, and self-service improvements.
- Collaborate cross-functionally: Partner with Enablement, Marketing, Product, and Ops to align on goals and deliver measurable outcomes.
Requirements
- 7+ years in channel enablement, marketing operations, or program management — ideally in telecom, tech, or consumer services.
- Proven success driving acquisition performance through digital sales and omnichannel integration.
- Strong analytical mindset with experience using Adobe Analytics, GA4, Power BI, or similar platforms.
- Experience working closely with cross-functional partners across Product, Tech, Marketing, and Care.
- Excellent communication and storytelling skills, able to influence both executive and operational stakeholders.
- Hands-on experience managing digital campaigns, conversion optimization, and customer journey improvements.
- Bachelor’s degree required; Master’s preferred.
Benefits
- medical, dental and vision insurance
- flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off
- up to 12 paid holidays
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- pet insurance
- access to commuter and transit programs
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