Own the digital commercial channel strategy: Lead the roadmap for broadband sales across all digital channels -T-Mobile.com, MetrobyT-Mobile.com, myTMO, app, and third-party digital partners.
Drive growth: Optimize digital funnel performance from awareness to conversion, balancing volume, cost, and customer experience.
Integrate assisted + unassisted flows: Partner with inbound and outbound sales channels to deliver seamless hand-offs and omnichannel continuity.
Lead digital capability development: Work cross-functionally with Product, Tech, and BI to improve targeting, personalization, measurement, and offer presentation.
Deliver channel performance: Track and report on acquisition KPIs, conversion rates, and QGP delivery - highlighting risks and opportunities weekly to leadership and partners.
Commercialize broadband campaigns: Ensure marketing, pricing, and promotional efforts are activated flawlessly across digital experiences.
Champion customer experience: Surface insights and advocate for simplification, speed, and self-service improvements.
Collaborate cross-functionally: Partner with Enablement, Marketing, Product, and Ops to align on goals and deliver measurable outcomes.
Requirements
7+ years in channel enablement, marketing operations, or program management — ideally in telecom, tech, or consumer services.
Proven success driving acquisition performance through digital sales and omnichannel integration.
Strong analytical mindset with experience using Adobe Analytics, GA4, Power BI, or similar platforms.
Experience working closely with cross-functional partners across Product, Tech, Marketing, and Care.
Excellent communication and storytelling skills, able to influence both executive and operational stakeholders.
Hands-on experience managing digital campaigns, conversion optimization, and customer journey improvements.
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