About the role

  • Develop and execute messaging strategies for key lifecycle moments such as onboarding, new admin engagement, and user activation
  • Translate Customer Success goals into effective email and in-app messaging campaigns
  • Build and optimize automated communication flows using tools like Marketo and Pendo
  • Tailor messaging and creative for distinct customer segments and lifecycle stages
  • Monitor campaign performance and optimize based on engagement, conversion, and retention data
  • Champion customer-centric messaging and help other teams refine storytelling for different personas
  • Collaborate with the Lifecycle team to ensure messaging aligns with overall channel strategy
  • Stay updated on performance benchmarks and best practices to bring new ideas and improvements
  • Document campaign plans, messaging frameworks, and insights for team alignment

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or equivalent experience
  • 5-6 years of experience in customer marketing, email marketing, or lifecycle marketing
  • Expertise in building and optimizing automated email and in-app campaigns
  • Strong writing and storytelling skills with an ability to match tone to various customer types
  • Analytical mindset, comfortable pulling reports and interpreting data to inform decisions
  • Proven ability to work cross-functionally and align with Customer Success, Product Marketing, Enablement, and others
  • Proactive, resourceful, detail-oriented, and able to thrive in fast-paced environments
  • Positive attitude and collaborative spirit
  • Experience supporting customer education, onboarding, or help center programs (preferred)
  • Familiarity with customer journey mapping and persona-based messaging strategies (preferred)
  • Exposure to Pendo, Marketo, or similar engagement platforms (preferred)
  • Employment contingent on passing a background and credit check

Benefits

  • Great Company Culture that has been recognized by multiple organizations like Inc and Salt Lake Tribune
  • Comprehensive health, life, and disability insurance
  • Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off
  • 401k plans with up to 6% company match
  • $2000 Paid-Paid Vacation bonus
  • EAP through Headspace
  • Professional development and growth opportunities
  • Flexibility to thrive both in and outside the office
  • See full benefits page for additional perks

Job title

Senior Customer Marketing Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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