Steuerung strategischer Influencer- und Performance-Kampagnen bei gocomo, einer datengetriebenen Social-Media-Agency. Kundenbetreuung, Budgetverantwortung und Paid-Media-Optimierung auf Meta und TikTok.
Responsibilities
Strategische Kampagnensteuerung: Planung, Umsetzung und Optimierung von Influencer-Marketing-Kampagnen
Enge Kundenbetreuung in Zusammenarbeit mit Key Account Management
Projektmanagement: Erstellung wöchentlicher Updates, Vorbereitung und Durchführung von Kundenterminen
Entwicklung langfristiger Kundenbindungsmaßnahmen
Markt- und Wettbewerbsanalysen zur Ableitung strategischer Maßnahmen
Budget- & Margenverantwortung: Steuerung und Kontrolle von Kosten, Budgets und Margenzielen
Schnittstellenfunktion zwischen Kunden, Creators und internen Teams
Paid Media Management für Performance-Marketing auf Plattformen wie Meta und TikTok
Requirements
Mindestens 3 Jahre Erfahrung im Influencer-Marketing, Projektmanagement oder vergleichbarer Position
Ausgezeichnete Kommunikationsfähigkeiten
Erfahrung im Budgetmanagement und in der Optimierung von Prozessen
Tiefes Verständnis für Social Media, Influencer-Marketing und Paid Media
Erfahrung in der Steuerung von Paid-Kampagnen (idealerweise)
Hohe Diplomatie und Fingerspitzengefühl
Hands-on-Mentalität, Eigeninitiative und Leidenschaft für das Creator-Ökosystem
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