Hybrid Website Marketing Specialist

Posted 20 minutes ago

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About the role

  • Website Marketing Specialist at Megaport enhancing and optimizing our marketing website for measurable growth. Collaborating with cross-functional teams to improve user experience and drive business objectives.

Responsibilities

  • Develop, enhance, and maintain static websites and landing pages using Hugo and Jamstack tooling.
  • Own website performance, responsiveness, accessibility, and overall user experience.
  • Implement and maintain technical SEO best practices (crawlability, indexing, redirects, canonicalisation, structured data, metadata, and internal linking).
  • Optimise content and technical structure for AEO and GEO to improve visibility across traditional search engines and AI-powered platforms.
  • Proactively monitor GA4, Google Search Console, SEMrush, and other tools to identify issues and ship improvements.
  • Troubleshoot and resolve front-end development issues to ensure seamless experiences across devices and browsers.
  • Implement CRO initiatives, including A/B testing (e.g. VWO) and conversion optimisation experiments.
  • Configure and manage tracking infrastructure using Google Tag Manager, GA4, Segment, and related tools.
  • Ensure client-side and server-side tracking is implemented correctly and aligned to privacy compliance requirements (GDPR, CCPA, AU Privacy Act, etc.).
  • Maintain platform configurations and collaborate with hosting providers to ensure uptime, performance, and security.
  • Maintain a clear, prioritised website backlog in Jira and close the loop on delivery.
  • Produce clear documentation: SEO audits, optimisation plans, and performance updates with measurable impact.

Requirements

  • 4+ years of experience in front-end web development, ideally in a marketing or digital performance environment.
  • Strong proficiency in HTML, CSS, Tailwind, and JavaScript.
  • Experience working with Hugo or similar static site generators (SSG).
  • Experience working with CMS platforms such as CloudCannon or similar headless CMS environments.
  • Strong technical SEO capability and performance optimisation experience.
  • Understanding of modern search paradigms including SEO, AEO, and GEO.
  • Experience implementing and managing tracking with GTM, GA4, Segment, and related technologies.
  • Experience with A/B testing and CRO tools (e.g. VWO).
  • Familiarity with GitHub workflows and modern deployment pipelines.
  • Experience managing hosting environments and deployment platforms (e.g. Netlify, Cloudflare, or similar).
  • Familiarity with semantic HTML and website structure best practices.
  • Strong prioritisation skills and the ability to independently own delivery.
  • Excellent communication skills and ability to collaborate cross-functionally.

Benefits

  • Flexible working environments
  • Birthday Leave, 12 weeks parental leave (after 12 months continuous service), and 5 days of study leave.
  • Creative, fun, and contemporary work environments
  • Motivated team of industry experts and plenty of learning opportunities
  • Celebrated success with internal awards programs
  • Health and wellness program
  • Generous performance bonus structure

Job title

Website Marketing Specialist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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