Hybrid Senior Marketing Specialist – Artist Marketing

at Maker Lab

• Job title: Senior Marketing Specialist – Artist Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Mumbai, India

About the role

• Artist Marketing Specialist driving marketing campaigns for creator and artist programs across APAC. Collaborating on creative strategies and analyzing campaign performance for optimization.

Responsibilities

• Drive the strategic planning and execution of artist marketing initiatives.
• Serve as the primary lead for campaign updates, ensuring clear communication with country teams, internal departments, and cross-functional stakeholders.
• Lead creative discussions and briefings with external agencies to develop high-impact assets across TrV, digital ads, OOH, and social media.
• Oversee the adaptation and localization of these assets to ensure resonance across diverse global markets.
• Manage relationships with cross-functional teams and external partners, including creative studios, licensing and clearance, music partnerships, and legal departments.
• Conduct rigorous analytical reviews of campaign results and creative testing.
• Translate data into actionable insights to inform global strategy and drive continuous improvement across country teams.
• Support sponsor and partner engagement across creator and artist programs.
• Manage valuation, entitlements, and brand alignment while delivering comprehensive post-campaign reporting.

Requirements

• BA/BS degree or equivalent experience.
• 4+ years of experience in marketing, media, or the creative industry, with a proven track record of managing multiple stakeholders across diverse global markets.
• Data-Driven Strategy and ability to interpret data and audience signals to determine the right content fit for specific digital platforms.
• Ability to act as a self-starter and independent thinker who can navigate ambiguity and drive projects forward.
• Strong talent for building collaborative partnerships with cross-functional teams and the ability to influence broader strategy using data-backed insights.
• A deep passion for the digital video landscape and online culture. You possess an understanding of the creator economy and can identify unique opportunities to celebrate and support the community.
• A keen eye for design and a high level of attention to detail to ensure all campaign assets meet top-tier standards.
• Experience in end-to-end project management, with the ability to manage multiple high-priority projects simultaneously in a fast-paced, dynamic environment.
• Extensive experience working with external creative agencies and successfully coordinating across internal cross-functional teams.
• Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.