Brand and Communications Team Lead shaping global brand narrative for Yodeck SaaS company. Leading brand initiatives and ensuring consistent messaging across campaigns.
About the role
- Senior Corporate Communications Manager overseeing execution of communications strategy for Tricentis. Responsible for managing relationships with agency partners and supporting customer advocacy programs.
Responsibilities
- Oversee the execution of the global corporate communications strategy in all priority markets, with a particularly strong focus on the U.S. private and public sectors
- Manage the day-to-day relationship with agency partners to drive exceptional program results (coverage, message pull-through and penetration, increasing share of voice against competitors and other key metrics)
- Translate strategy and company messaging into breakthrough storylines, narratives and campaigns that resonate with our target audiences (CIO, CTO and beyond)
- Develop and support the execution of holistic announcement strategies for key program priorities, such as product and partnership launches, thought leadership campaigns, awards, and speaking opportunities
- Support in management of executive comms strategy and execution for key business leaders including the CEO, Chief Product Officer, Chief Digital and Technology Officer, and VP of AI
- Produce and review content materials, including articles, press releases, award and speaking submissions and more, ensuring consistent messaging and tone-of-voice
- Successfully validate and fulfill media opportunities/inquiries, as well as prepare executives for media interactions and interviews
- Support in tracking and measuring PR program results globally and provide recommendations for improvement
- Coordinate with the product and marketing organizations to set goals and objectives that support the overall company’s priorities
- Monitor company, industry and competitive news and develop creative ways to insert Tricentis into conversations through compelling thought leadership and competitive positioning
- Track, analyze and share comprehensive measurements and KPIs that deliver on both short-term and long-term objectives
- Build effective stakeholder relationships to define and align goals, objectives and execution while ensuring strong collaboration and communication
- Maintain and help facilitate Customer Advocacy Program
Requirements
- Bachelor’s degree – preferably in public relations, journalism or related field
- 8+ years’ experience in public relations or corporate communications, either in-house or agency, technology experience a must
- Excellent stakeholder management experience, including C-suite executives
- Ability to work in a fast-paced, cross-functional team setting across time zones as required
- Experience working with companies in pre-IPO or hypergrowth stages, with a strong understanding of the communications demands during rapid scale and market readiness is preferred
- Knowledge of and ability to leverage AI-powered tools to support comms and marketing highly desired
- Strong writing, communications and interpersonal skills
- Proven experience planning and executing successful communications and PR campaigns and programs, pitching and working with a broad range of media outlets, including trade, business press and online communities
- Experience in customer advocacy is a plus
- Ability to build and execute on earned speaking and awards opportunities
- Self-motivated with strong attention to detail and ability to handle multiple projects at one time
- An eye for perfection, with the inclination to ensure that all written materials and efforts reflect excellence and adhere to brand and style guidelines
- A “can do” attitude and enthusiasm to do what is asked to help the team achieve success – no task too large or small!
- Finally, we are looking for someone who can be strategic while also taking a very hands-on approach to get things done
Benefits
- Market competitive salary + success-oriented commission / bonus
- Supportive and engaged leadership team.
- Career path and professional & personal development.
- 401(k) / pension plan, full benefits package available.
- Hybrid work environment.
- Personal and professional development.
- And more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Digital Communications Specialist at The Century Foundation managing social media and digital content strategies. Driving policy communications through effective digital storytelling and audience engagement.
Expert communicator developing and executing strategic communication plans for Intact Insurance's leadership. Design multiplatform content and engage internal teams and brokers for effective messaging.
Director of Internal Communications at PwC overseeing corporate messaging and change initiatives. Fostering transparency and engagement among employees in a global environment.
Product Communications Manager at Fiserv crafting impactful communications supporting product launches and operational changes. Collaborating with teams to translate complex information into actionable content.
Business Communications Specialist Intern creating clear communication materials for executive audiences at Navy Federal. Collaborating closely with leaders and subject matter experts.
Intern at Securitas Technology gaining hands on exposure to security technology industry. Contributing to impactful business initiatives and professional development during summer internship.
Communications and Media Specialist developing media strategies for Transparency International's anti - corruption campaigns. Requires strong writing skills and at least 5 years of relevant experience.
Support the Marketing & Corporate Communications team at Vodafone in Lisbon. Manage content, build relationships, and assist with events and communication activities.
Research assistant at Fraunhofer Institute developing next - gen optical wireless communication systems. Involvement in laboratory tasks and design implementation of optical tracking systems in Berlin.