Content Copywriter producing clear, engaging Italian & English copy for Ferryhopper's website. Collaborating with teams to optimize web content and ensure brand consistency.
About the role
- Senior Copywriter developing compelling and engaging content for marketing across Amare Global's channels. Collaborating with various teams to produce persuasive copy for diverse platforms.
Responsibilities
- Develop high-quality, on-brand copy for a wide range of marketing assets, including product launches, campaigns, websites, landing pages, email, social media, print materials, and video scripts, including:
- Product descriptions, packaging, and labels
- Email campaigns and landing pages
- Paid ads and website content
- Video scripts, event materials, and sales tools
- Field and Brand Partner communications
- Collaborate with design, product marketing, compliance, and executive teams to ensure all copy aligns with brand guidelines, regulatory requirements (FTC, FDA), and company values.
- Translate complex product science and wellness concepts into accessible, engaging language.
- Maintain and evolve Amare’s tone of voice and messaging guidelines across all touchpoints.
- Edit and proofread all marketing materials for accuracy, consistency, and brand compliance.
- Contribute to creative ideation sessions for campaigns, launches, and storytelling initiatives.
- Ensure all copy aligns with regulatory, brand, and compliance standards.
- Mentor junior writers and help elevate creative quality across the team.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 5+ years of professional copywriting experience, preferably in health, wellness, nutrition, or direct selling industries.
- Proven track record of developing high-performing creative content for diverse audiences.
- Exceptional writing, editing, and storytelling skills with a deep understanding of brand voice.
- Strong grasp of marketing strategy, consumer psychology, and conversion-focused copy.
- Ability to balance creativity with compliance and scientific accuracy.
- Highly organized, detail-oriented, and able to manage multiple projects and deadlines.
- Passion for wellness, mental health, and helping others live their best lives.
- Experience supporting international markets and adapting messaging for global audiences.
- Knowledge of SEO and digital content optimization.
- Experience with marketing automation platforms and CRM tools.
- Passion for health, wellness, and personal development.
Benefits
- Competitive salary
- Comprehensive benefits package including health, dental, and retirement plans.
- Paid Time Off
- Opportunities for professional development and career growth within a global organization.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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