Hybrid Copywriter II

at Quality Bicycle Products

• Job title: Copywriter II
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $62,895 - $91,208 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bloomington, United States

About the role

• Copywriter II creating high-quality written content supporting Quality Bicycle Products and its brands. Contributing to creative development and collaborating with marketing and creative teams.

Responsibilities

• The Copywriter II supports Quality Bicycle Products (Q), our owned brands, and select exclusive brands by independently authoring high-quality written and verbal content and contributing meaningfully to creative concept development.
• Fully proficient in their craft, they apply strong editorial judgment, adapt seamlessly across brand voices, and help elevate the quality and consistency of work across projects.
• The Copywriter II also contributes to improving creative processes and supports the growth of the team through collaboration and feedback.
• Scope of work may include, but is not limited to: advertising, brand and product info and development, blog content, editorial, packaging, press releases, proofreading, social content, video scripts, corporate communications, speech writing, and more.
• This individual will be responsible for projects that are small to large size and may be included in some strategic planning.
• Concept and create emotionally compelling and grammatically correct long-form narrative communication.
• Concept and create short form headlines, tag lines, and calls to action that influence, engage, inspire and inform.
• Understand the product and audience deeply, apply insights to shape messaging, and identify gaps or opportunities that improve clarity and effectiveness.
• Be a strong, valuable partner during the creative concepting process for copy, video and visuals.
• Help lead discussions regarding brand positioning and development, and provide value in those discussions.
• Effectively present with persuasion and enthusiasm to sell ideas.
• Proactively identify challenges and develop creative solutions that improve outcomes, workflows, or creative effectiveness.
• Be a trusted advisor to others in the area of copywriting, including marketing, creative staff and other internal customers.
• Use AI as a supportive tool—not a source of finished copy—with strong editorial judgment, modeling responsible use, protecting privacy and confidential inputs, and ensuring all work is human-led, accurate, and aligned with brand standards.
• Support and mentor Copywriter 1 team member(s) through feedback, example, and collaboration to strengthen craft and consistency.

Requirements

• Must have a portfolio of copywriting work, and include a short written statement with application.
• Excellent verbal and written communication skills including strong eye for grammar, proofreading and creative writing.
• 3+ years of technical and creative writing experience in a client/agency/marketing setting
• Have a working understanding of web copy, email, social captions, short-form ads, SEO, product descriptions, and basic long-form content.
• Able to adopt an existing brand voice and tone, and maintain consistency across channels, for multiple brands.
• Ability to efficiently handle and meet deadlines on multiple projects across multiple teams simultaneously.
• Able to excel in a self-directed environment and to drive self-learning
• Able to create and maintain interpersonal relationships and follow through on commitments
• Willing to receive and act upon feedback from others with ease, and to provide both positive and constructive feedback to others
• Able to track revisions and keep files organized.
• Able to proof and edit in accordance with our chosen style guide

Benefits

• Flexible schedules
• Wellness programs
• Product discounts