Sr Coordinator for BD & Marketing at DLA Piper working with lawyers to support sector initiatives. Focused on strategic client growth and marketing collateral development.
Responsibilities
Supports client targeting and cross-selling initiatives.
Supports sector events, industry sponsorships, and webinars.
Collaborates with the Pursuits & Directories team on content generation for RFPs and pitches.
Manages, updates, and develops marketing collateral, pitch materials, and website and social media content.
Tracks and maintains experience and credentials across all subgroups in firm systems and base slides.
Contributes to marketing campaigns and targeted client outreach as a cross-functional team member.
Gathers and maintains data points to measure ROI.
Coordinates internal and external communications, including client alerts, newsletters, press releases and ads.
Masters firm systems, such as CRM and experience database, to harness client intelligence and create efficiencies in process.
Requirements
Bachelor's Degree in Marketing, Communications, Business or related field
3 years’ direct experience serving in a marketing and business development role in a large law firm or professional services environment
Proficiency with MS Word/Excel/PowerPoint/Teams is essential
Experience using programs like Co-Pilot and Microsoft Dynamics is desirable but not required
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