Brand and Communications Team Lead shaping global brand narrative for Yodeck SaaS company. Leading brand initiatives and ensuring consistent messaging across campaigns.
About the role
- Senior Communications Analyst managing corporate communication strategies in Brazil. Collaborating with clients, agencies, and partners in a hybrid work environment.
Responsibilities
- Serve as interface with clients, agencies and partners, including participation in briefing meetings and alignment of communication strategies (including preparation of meeting minutes);
- Develop and implement strategic and tactical communication plans for corporate areas (Business, Marketing, Sustainability and Innovation);
- Implement communication calendar (campaigns and releases);
- Prepare executives and support interviews and stakeholder meetings (including production of media briefings and conducting warm-ups);
- Map and actively engage with media lists of opinion leaders (press, influencers, partners, communities, etc.);
- Track storylines and identify opportunities to position the company;
- Produce high-level content (press releases, statements, media pitches, articles, toolkits, fact sheets, key messages, Q&As);
- Produce a monthly calendar and content to position executives on LinkedIn;
- Oversee community management for posts published by executives on LinkedIn;
- Provide on-site support for company events and activities;
- Manage sensitive issues and crises (monitoring, drafting positions, recommendations, press engagement);
- Develop risk matrices and Q&As for projects and initiatives;
- Manage vendors (press kits, branded content, etc.);
- Review deliverables and support cross-functional areas (reports, clippings, risk analyses, insights, press kit production, media lists, etc.);
- Produce an insights newsletter for the category and its brands.
Requirements
- Degree in Public Relations or Journalism
- Experience with corporate and consumer clients, especially in the Food & Beverage (F&B) sector
- Experience planning and executing corporate and brand communication strategies
- Knowledge of and relationships with media/contact lists in business/corporate, sustainability, innovation, advertising & marketing, consumer and F&B
- Excellent writing skills and strong analytical ability
- Experience in crisis management
- Advanced/Fluent English
- Interest in and knowledge of influencers and social media trends, as well as changes and updates to press formats.
Benefits
- Transportation allowance
- Meal allowance
- Food allowance
- Health insurance
- Dental insurance
- Life insurance
- Wellhub/Gympass
- TotalPass
- Calm wellness app
- SESC partnership
- Formal performance and career review
- Birthday day off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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