B2B Sales Consultant managing sales activities, achieving profit goals, and client relationship building. Focused on growing merchandise, equipment, and service sales within the defined territory.
About the role
- Senior Account Executive collaborating with suppliers to drive marketing strategy and engagement within AAA’s network of service providers. Focused on creating effective marketing campaigns and managing supplier relationships.
Responsibilities
- Partner with suppliers to develop and execute creative marketing strategies that fuel program demand from campaign planning and co-branded content to strengthen program presence across AAA’s digital platforms.
- Shape value propositions and messaging that connect with AAA Members and Clubs.
- Equip field and marketing teams with tools, talking points, and promotional resources that make programs easy to understand and champion.
- Use CRM insights and dashboards to track engagement and revenue, evaluate performance, and identify opportunities to optimize marketing and partnership strategies.
- Manage communication channels including WordPress and HubSpot.
- Lead the marketing and promotion of preferred supplier programs, identifying new business opportunities and developing compelling materials that strengthen awareness and adoption.
- Serve as a trusted liaison, responding promptly to club, supplier, and service-provider inquiries.
- Collaborate with fellow Account Executives to share best practices, event strategies, and lessons learned across trade shows, conferences, and business development meetings.
- Partner closely with preferred suppliers to set and achieve shared program goals, conducting regular review meetings to measure progress and drive continuous improvement.
- Design and launch new supplier programs or enhance existing ones to deliver greater value to AAA Members and Clubs.
- Negotiate and renew supplier agreements, ensuring alignment with business objectives.
Requirements
- Bachelor’s degree in marketing, Communications, Business, or a related field (or equivalent experience).
- 5+ years of experience in account management, supplier relations, or marketing partnerships — ideally within travel, membership, or consumer services industries.
- Experience managing campaigns, supplier programs, or marketing automation tools preferred.
- Demonstrated experience managing external partnerships or supplier relationships.
- Proven success in developing and executing marketing strategies and analyzing program performance using CRM and analytics tools.
Benefits
- AAA, Inc. supports a flexible work environment for our associates.
- We are committed to collaboration, innovation, and work-life balance.
- Participation in AAA, Inc.'s Annual Incentive Plan is available.
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