JO
JobMatchingPartnerHead of SEO
Head of SEO for a lead generation company driving organic growth for casino and sportsbook brands. Leading SEO initiatives across multiple domains and navigating competitive markets.
About the role
- Manage large-scale SEM accounts with multi-million-dollar budgets across Google Ads, Microsoft Advertising, and other paid search platforms
- Oversee financial planning for assigned accounts, ensuring efficient budget allocation, pacing, and delivery against revenue and Return on investment targets
- Analyze on budget use, cost efficiency, and profitability at the campaign and portfolio level
- Develop and improve SEM strategies applying first-party data integrations, customer segments, and bidding to lead sustained account growth
- Implement rigorous performance management frameworks including goal setting, KPI tracking, attribution modeling, and Return on investment measurement
- Partner with analytics, CRM, and finance teams to build revenue-driven optimization models that link SEM investment directly to outcomes
- Lead regular business reviews with leadership and partners, presenting strategic insights, financial performance, and performance improvement plans
- Ensure accurate campaign forecasting and reporting while identifying risks, inefficiencies, and opportunities for scaling
- Manage a team of SEM specialists, instilling accountability for performance and financial stewardship
- Lead product feed management at scale, ensuring product catalogs are accurate, clean, and optimized for Google Shopping, Microsoft Shopping, and other platforms
Requirements
- Bachelor's degree in Marketing, Business, Finance, Data Science, or a related field
- 5+ years of hands-on SEM experience, including management of large enterprise accounts and multi-million-dollar budgets
- Expertise in financial planning, budget ownership, and Return on investment accountability
- Experience using first-party data for segmentation, targeting, and optimization
- Advanced proficiency with Google Ads, Microsoft Advertising, Adobe, and bid management platforms
- Experience with CRM systems, CDPs, and financial performance dashboards
- Google Ads and Microsoft Ads certifications strongly preferred
- Experience managing a team of SEM specialists
- Ability to lead product feed management at scale
- Hybrid work in West Chester, PA (remote not permitted in NYC)
Benefits
- competitive compensation
- paid time off
- employee assistance program
- parental leave
- paid volunteer hours
- company discounts
- health care benefits starting on day 1
- 401(k)
- tuition reimbursement benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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