Act as subject matter expert for Salesforce Lightning and Marketing Cloud at Georgia Tech. Troubleshoot issues and manage user acceptance testing to ensure operational excellence.
GP
Hybrid Salesforce Marketing Cloud Personalization Engineer
Posted 4 months ago
About the role
- Salesforce Marketing Cloud Personalization Engineer designing and optimizing personalized marketing journeys. Collaborating with cross-functional teams to enhance campaign performance leveraging Salesforce tools.
Responsibilities
- Support the design, configuration, and optimization of personalized marketing journeys.
- Collaborate with marketing, data, and engineering teams to enhance personalization efforts.
- Optimize campaign performance and ensure seamless integration across Salesforce Marketing Cloud products.
Requirements
- Bachelor’s degree in Computer Science, Marketing Technology, Information Systems, or related field.
- 3+ years of experience working with Salesforce Marketing Cloud, with a focus on Marketing Cloud Personalization (MCP / Interaction Studio).
- Proven experience designing and implementing personalized journeys, real-time interactions, and data-driven audience segmentation.
- Advanced English proficiency, with strong verbal and written communication skills.
- Strong analytical thinking and problem-solving abilities.
- Hands-on experience configuring and optimizing Salesforce Marketing Cloud Personalization (MCP / Interaction Studio).
- Experience building and managing data extensions, segments, and event-driven triggers.
- Strong understanding of customer journey orchestration, A/B testing, and real-time decisioning.
- Familiarity with Marketing Cloud products such as Email Studio, Journey Builder, and Automation Studio.
- Knowledge of HTML, JavaScript, or AMPscript for template and content customization.
- Experience working with APIs and data integrations between Salesforce and external systems.
- Proficiency with SQL for querying and managing marketing data.
- Understanding of marketing attribution, performance measurement, and campaign reporting.
Benefits
- Professional development opportunities
- Remote work options
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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