Hybrid Salesforce Marketing Cloud Personalization Engineer

Posted 2 months ago

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About the role

  • Salesforce Marketing Cloud Personalization Engineer designing and optimizing personalized marketing journeys. Collaborating with cross-functional teams to enhance campaign performance leveraging Salesforce tools.

Responsibilities

  • Support the design, configuration, and optimization of personalized marketing journeys.
  • Collaborate with marketing, data, and engineering teams to enhance personalization efforts.
  • Optimize campaign performance and ensure seamless integration across Salesforce Marketing Cloud products.

Requirements

  • Bachelor’s degree in Computer Science, Marketing Technology, Information Systems, or related field.
  • 3+ years of experience working with Salesforce Marketing Cloud, with a focus on Marketing Cloud Personalization (MCP / Interaction Studio).
  • Proven experience designing and implementing personalized journeys, real-time interactions, and data-driven audience segmentation.
  • Advanced English proficiency, with strong verbal and written communication skills.
  • Strong analytical thinking and problem-solving abilities.
  • Hands-on experience configuring and optimizing Salesforce Marketing Cloud Personalization (MCP / Interaction Studio).
  • Experience building and managing data extensions, segments, and event-driven triggers.
  • Strong understanding of customer journey orchestration, A/B testing, and real-time decisioning.
  • Familiarity with Marketing Cloud products such as Email Studio, Journey Builder, and Automation Studio.
  • Knowledge of HTML, JavaScript, or AMPscript for template and content customization.
  • Experience working with APIs and data integrations between Salesforce and external systems.
  • Proficiency with SQL for querying and managing marketing data.
  • Understanding of marketing attribution, performance measurement, and campaign reporting.

Benefits

  • Professional development opportunities
  • Remote work options

Job title

Salesforce Marketing Cloud Personalization Engineer

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridColombia

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