Sales Consultant responsible for selling previously owned vehicles to retail and commercial customers. Engaging with customers to assess needs and finalize purchase deals.
Responsibilities
Sells previously owned or leased vehicles to retail and commercial customers.
Greets and assists customers in selecting vehicle that meets their needs and financial ability.
Presents the vehicle’s features and benefits to Customers.
Arranges and prepares vehicle for test drive.
Gathers information needed to structure the vehicle purchase deal and informs sales management of the qualifying information.
If there is a “trade-in” vehicle, performs a pre-evaluation of the customer’s vehicle to determine approximate value.
Writes up and presents a written proposal and completes all other necessary documents.
Introduces customer to Finance & Insurance (F&I) Manager to arrange financing and finalize the necessary paperwork.
Reviews vehicle checklist, transaction documents, warranty, and customer survey program prior to the customer leaving the store.
Conducts vehicle delivery, reviewing vehicle features and accessories.
Introduces customer to service and parts departments.
Provides assistance to customer in the resolution of any post-purchase concerns or problems.
Maintains customer contact records in sales software and performs regular follow-up activities.
Sources new customers through “cold calling,” use of mailing lists, directories, etc.
Maintains company provided demonstrator in a sale-ready condition.
Recording sales activities in sales software
Requirements
High School Diploma or equivalent
Preference for one or more years of vehicle sales experience
Experience with knowledge of a variety of vehicles features and benefits preferred or ability to acquire the knowledge
Professional written and verbal communication skills
Well-developed interpersonal, negotiation, and closing skills.
Interact effectively with a variety of people and personalities.
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