Sales Development Representative at Primal, identifying and engaging high-quality leads for conversion. Role involves managing CRM and outreach tools along with securing client appointments.
Responsibilities
Optimize outreach by designing and deploying compelling lead magnets through strategic channels.
Drive engagement by converting cold leads into warm opportunities above industry benchmarks.
Generate and confirm at least 10 client appointments weekly by engaging prospects through cold outreach and re-engaging past leads.
Respond to client inquiries via phone and email within specified timeframes to maintain excellent responsiveness and professionalism.
Maintain and update CRM records with meticulous accuracy, logging all client interactions and activities in HubSpot.
Track and analyze outreach performance metrics to identify areas for improvement and implement data-driven strategies.
Collaborate with strategists to ensure smooth handovers of qualified leads for further engagement.
Share feedback, insights, and ideas with the team to refine processes, develop training materials, and support team upskilling.
Ensure adherence to company processes, including timely task completion, on-time office hours, and process documentation.
Requirements
Proven expertise in sales development, lead generation, or a similar role, ideally within the digital marketing or SaaS industry.
Exceptional communication and interpersonal skills with a client-focused approach.
Strong organizational skills with attention to detail, particularly in managing CRM tools like HubSpot.
A proactive, solution-oriented mindset with the ability to adapt and refine outreach strategies.
Proven ability to meet and exceed KPIs in a fast-paced, results-driven environment.
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