Manager, Retail Marketing Operations driving marketing strategies for Lithia auto dealerships focusing on customer loyalty and operational excellence in South Florida.
Responsibilities
Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management
Design and implement marketing strategies that strengthen long-term customer relationships
Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty
Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem
Collaborate with other RMOs to ideate and deliver on strategic business initiatives that align with customer loyalty goals
Requirements
Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
Strong understanding of the automotive industry, dealership operations, and automotive marketing
Experience using Google Analytics, CRM Systems, and Microsoft Office Suite
Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies
Strong organizational skills with a keen eye for detail
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