Hybrid Retail Marketing Manager – South FL

Posted 2 months ago

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About the role

  • Manager, Retail Marketing Operations driving marketing strategies for Lithia auto dealerships focusing on customer loyalty and operational excellence in South Florida.

Responsibilities

  • Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management
  • Design and implement marketing strategies that strengthen long-term customer relationships
  • Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty
  • Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem
  • Collaborate with other RMOs to ideate and deliver on strategic business initiatives that align with customer loyalty goals

Requirements

  • Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
  • Strong understanding of the automotive industry, dealership operations, and automotive marketing
  • Experience using Google Analytics, CRM Systems, and Microsoft Office Suite
  • Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies
  • Strong organizational skills with a keen eye for detail

Benefits

  • Competitive pay
  • Medical, Dental and Vision Plans
  • Paid Holidays & PTO
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs

Job title

Retail Marketing Manager – South FL

Job type

Experience level

Mid levelSenior

Salary

$80,000 - $125,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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