Contribute to the design and execution of Destination Experience Development Plans (DEDPs), Destination Management Plans (DMPs), and other strategy projects across the UK, Ireland, and Europe
Research tourism trends, visitor behaviour, and policy developments in the UK, Ireland, and Europe
Benchmark DMOs, tourism boards, and destination marketing strategies internationally
Design and deliver quantitative and qualitative research, including surveys, interviews, and focus groups
Lead or support stakeholder and public consultation processes, from setup to facilitation and reporting
Present research and recommendations in client workshops, industry keynotes, and stakeholder meetings
Turn complex research outputs into engaging reports, presentations, and communication materials
Contribute to white papers, trend reports, and thought-leadership outputs
Track emerging trends (sustainability, community-led tourism, digital tools, AI) and integrate fresh approaches into projects
Combine analytical rigour with client-facing delivery and stakeholder engagement
Requirements
Deep understanding of tourism trends, destination management, and place branding
Strong skills in tourism market analysis, visitor insights, and economic impact research
Experience using GIS, Tableau, or other data visualization tools
Ability to interpret complex tourism data and provide clear strategic recommendations
Proven ability to write compelling reports, policy briefs, and industry insights
Experience working with DMOs, government agencies, tourism boards, and private-sector stakeholders
Master’s degree in tourism, urban planning, geography, marketing, economics, or a related field
5+ years of research experience in tourism, travel insights, destination strategies, or economic development
Strong proficiency in Excel, data visualization tools, and tourism analytics
Experience working with destination management organizations, tourism boards, or city marketing agencies
Fluent in English
Benefits
Competitive salary and private health insurance
Work on global projects that impact destinations worldwide
Career growth and mentorship in a dynamic, collaborative environment
Flexible work arrangements (remote/hybrid options available)
Professional equipment allowance
Professional development courses allowance
A diverse, international team shaping the future of destinations
Job title
Research Analyst, Destination Strategy and Marketing
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