Hybrid Research Analyst, Destination Strategy and Marketing

Posted 2 months ago

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About the role

  • Contribute to the design and execution of Destination Experience Development Plans (DEDPs), Destination Management Plans (DMPs), and other strategy projects across the UK, Ireland, and Europe
  • Research tourism trends, visitor behaviour, and policy developments in the UK, Ireland, and Europe
  • Benchmark DMOs, tourism boards, and destination marketing strategies internationally
  • Design and deliver quantitative and qualitative research, including surveys, interviews, and focus groups
  • Lead or support stakeholder and public consultation processes, from setup to facilitation and reporting
  • Present research and recommendations in client workshops, industry keynotes, and stakeholder meetings
  • Turn complex research outputs into engaging reports, presentations, and communication materials
  • Contribute to white papers, trend reports, and thought-leadership outputs
  • Track emerging trends (sustainability, community-led tourism, digital tools, AI) and integrate fresh approaches into projects
  • Combine analytical rigour with client-facing delivery and stakeholder engagement

Requirements

  • Deep understanding of tourism trends, destination management, and place branding
  • Strong skills in tourism market analysis, visitor insights, and economic impact research
  • Experience using GIS, Tableau, or other data visualization tools
  • Ability to interpret complex tourism data and provide clear strategic recommendations
  • Proven ability to write compelling reports, policy briefs, and industry insights
  • Experience working with DMOs, government agencies, tourism boards, and private-sector stakeholders
  • Master’s degree in tourism, urban planning, geography, marketing, economics, or a related field
  • 5+ years of research experience in tourism, travel insights, destination strategies, or economic development
  • Strong proficiency in Excel, data visualization tools, and tourism analytics
  • Experience working with destination management organizations, tourism boards, or city marketing agencies
  • Fluent in English

Benefits

  • Competitive salary and private health insurance
  • Work on global projects that impact destinations worldwide
  • Career growth and mentorship in a dynamic, collaborative environment
  • Flexible work arrangements (remote/hybrid options available)
  • Professional equipment allowance
  • Professional development courses allowance
  • A diverse, international team shaping the future of destinations

Job title

Research Analyst, Destination Strategy and Marketing

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Postgraduate Degree

Tech skills

Location requirements

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