Public Relations Manager managing brand reputation while strengthening industry analyst relationships for Atera. Elevating visibility through integrated PR strategies and thought leadership initiatives.
Responsibilities
Shape, protect, and elevate our brand reputation while strengthening relationships with top-tier industry analysts and firms.
Act as the primary liaison with our PR agency, Gartner, Forrester, and other strategic partners.
Lead the development and execution of integrated PR strategies to elevate brand visibility and position Atera as an industry leader.
Partner with and manage the external PR agency to secure consistent, high-value media coverage in top-tier outlets.
Proactively identify opportunities for thought leadership and speaking engagements.
Develop and maintain crisis communication protocols.
Define success metrics for PR and AR programs, track and analyze media coverage, and deliver regular performance reports to senior leadership.
Build and maintain strategic relationships with key analysts at Gartner, Forrester, and other influential firms.
Develop and execute AR strategies aligned with corporate objectives and go-to-market plans.
Coordinate analyst briefings, inquiries, and strategy sessions to ensure accurate, positive, and timely coverage.
Requirements
BA in marketing, business, communications or related field.
6+ years of experience in Public Relations, Analyst Relations, or a combined communications role, preferably in the tech/SaaS sector.
Previous experience working with Gartner - an advantage
Proven ability to craft and execute strategies that build strong, influential relationships with Tier 1 media outlets and top industry analyst firms.
Exceptional verbal and written communication skills, with the ability to distill complex topics into clear, compelling narratives.
Strong strategic thinking, planning, and project management skills.
Experience managing agencies, budgets, and comms with senior executive stakeholders.
Ability to work effectively in a fast-paced, high-growth environment.
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