Sr. Manager driving brand strategy and program management for HEYDUDE at Crocs. Partnering with senior leadership to execute strategic initiatives and optimize organizational performance.
About the role
- Programme Manager leading digital platform and curriculum development to support underserved entrepreneurs. Shaping impactful resources and partnerships for small business growth.
Responsibilities
- Shape the vision: Lead the design and delivery of a digital access-to-finance platform, with the goal of launching an initial minimum viable product (MVP) by early 2026, while ensuring it evolves into a minimum lovable product (MLP) that truly resonates with small business owners.
- Build the platform: Select and manage the digital platform, ensuring smooth integration of content, usability, and scalability.
- Develop the curriculum: Define learning objectives, structure, and delivery formats, ensuring content is accessible, engaging, and directly useful to small and underserved business owners.
- Innovate & test: Apply human-centred design, agile product principles, and AI-led optimisation to validate the proposition through user testing and feedback loops.
- Collaborate widely: Build strong relationships with fintechs, educators, ecosystem partners, and internal stakeholders to strengthen both platform and programme.
- Measure success: Establish KPIs and impact frameworks to track registrations, engagement, participant progress, and long-term outcomes.
Requirements
- Proven experience in programme design and delivery, ideally within education, capability-building, or entrepreneurship.
- Strong track record in product and proposition development, including MVP launches and iterative design.
- Knowledge of digital platforms and content management systems.
- Ability to design curriculum frameworks and translate them into engaging, accessible content.
- Excellent stakeholder engagement skills, able to bring partners and teams together around a shared vision.
- Experience in impact measurement and reporting, turning data into actionable insights.
- Bonus points if you have experience in financial inclusion, social sustainability, or supporting underserved communities.
- Familiarity with behavioural science or adult learning theory.
- Strong communication and storytelling skills to engage diverse audiences.
Job title
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