Product Marketing Specialist developing go-to-market strategies for financial institutions in energy transition markets. Collaborating with Product Management and Sales teams to drive awareness and growth.
Responsibilities
Develop and optimize differentiated, values-based customer value propositions and messaging tailored to target personas, industries, products, and solutions.
Create and execute go-to-market strategies, comprehensive marketing plans, and execute on campaigns to drive product awareness and develop marketing qualified leads.
Produce high-impact marketing materials, including videos, infographics, brochures, and sales enablement tools like pitch decks and FAQs that map company capabilities to customer needs.
Equip sales teams with the knowledge, tools, and training to effectively communicate product value.
Track, measure, and optimize marketing initiatives based on performance data.
Work closely with product management and commercial leads to define product marketing strategies and sales enablement materials.
Requirements
Excellent writing and communication skills.
Strategic thinker with analytical and problem-solving mindset.
Ability to build effective plans based on multiple inputs.
Strong relationship-building skills across the organization.
Customer-focused attitude with the ability to lead across multiple departments and senior management.
Strong planning and organizational skills with attention to detail.
Budget management, presentation skills, and understanding of modern marketing tactics.
Degree in Business, Marketing, or related field, or equivalent experience in the industry.
Proven experience in Marketing or Product Marketing with metals or metals industry.
Benefits
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
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