Hybrid Product Marketing Manager

at Relevance AI

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, San Francisco, United States

About the role

• Product Marketing Manager responsible for launching and positioning Relevance AI’s enterprise-grade Agent platform. Collaborating with teams to translate capabilities into value stories.

Responsibilities

• Messaging & Positioning: Define and evolve our story, ICPs, and differentiation; refresh website, decks, and sales materials with crisp value propositions.
• Go-to-Market Enablement: Lead end-to-end GTM for releases; create narratives, launch plans, and enablement collateral that equip Sales and CS to drive adoption and renewals.
• Lifecycle & Expansion: Own post-launch programs that increase activation, usage, and upsell; amplify customer success stories; measure and report performance to inform iteration.

Requirements

• 4+ years of SaaS Product Marketing experience
• Proven success in GTM execution, lifecycle marketing, and driving adoption across complex products.
• Deep experience translating technical capabilities into clear, differentiated value for multiple buyer personas.
• Strong understanding of ICPs, buyer journeys, and persona-driven messaging.
• Exceptional storytelling, written communication, and content creation skills.
• Proven ability to collaborate cross-functionally and influence without authority.
• Startup-ready mindset — self-starter, flexible, and thrives in fast-paced, evolving environments.
• Portfolio or samples required in application (e.g., messaging frameworks, launch plans, enablement assets).

Benefits

• 🩺 **Health Insurance Contribution** – Relevance AI contributes to the cost of individual medical, dental, and vision insurance for employees.
• 🚍 **Commuter Benefits** – Save on your commute with pre-tax deductions for transit and parking expenses
• 🏖️ **Unlimited Annual Leave** – Flexible time off policy to rest, recharge, and take care of what matters most
• 📈 **ESOP** – Employee Stock Ownership Plan so you can grow with the company
• 🤖 **AI Productivity Benefit** – Get up to $1200 USD/year to spend on AI tools, courses, and learning resources that help you work smarter and grow your skills
• 👶 **Parental Leave** – We offer 12 weeks of paid parental leave for all eligible new parents, and an additional 6 weeks for the birthing parent
• 🎉 **Milestone Merch** – Celebrate your work anniversaries with customised Relevance AI swag
• 🍿 **Food, Drinks & Community** – Stay energised with free breakfasts, healthy snacks, and a fully stocked fridge of drinks. Enjoy team lunches provided every Thursday and Friday, plus Uber Eats dinners and regular catered office meals throughout the week. As the home of the AI workforce, we also host vibrant community events featuring thought leaders, industry partners, and the wider tech community.
• 🪩 **Quarterly Team Events** – Build stronger connections through fun, meaningful team bonding experiences every quarter
• 🏓 **Social Clubs** – Share your hobbies and interests by joining or starting a club with your teammates. From hiking and chess to board game nights and social committee activities—there’s something for everyone!
• 🧠 **Sonder EAP** – Access 24/7 mental health and wellbeing support through Sonder, our Employee Assistance Program