Hybrid Digital Product Marketing Manager

at GAIN

• Job title: Digital Product Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$87,000 - CA$105,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Apollo
• Location requirements: Hybrid, Toronto, Canada

About the role

• Digital Product Marketing Manager at GAIN focusing on acquisition strategies for AI products. Planning and executing multichannel campaigns to drive engagement and conversions.

Responsibilities

• Own operation of digital acquisition strategy for GAIN’s upcoming AI products, defining target audiences, positioning, and channel mix across paid and organic.
• Plan, brief, and liaise with GAIN Performance and GAIN Creative Studios to deliver full-funnel campaigns (awareness, consideration, trial, purchase) that align with the GAIN IQ acquisition and purchase journeys.
• Build and run always-on and launch-focused programs to drive business email signups, free trials and webinars, with clear hypotheses, goals, and measurement plans.
• Run the organic social program for these AI products, especially LinkedIn, including content calendars, launch narratives, testing roadmaps, and performance reporting.
• Manage LinkedIn Sales Navigator workflows end to end: define ICPs and segments, use Clay to curate targeted account and contact lists, and orchestrate outreach sequences in coordination with marketing and sales.
• Use tools such as Clay and Apollo to build, enrich, and maintain prospect lists, ensuring data quality (business domains, roles, company fit) and alignment with acquisition and lifecycle stages.
• Directly operate and optimize outreach and follow-up in tools such as SmartLead and email/LinkedIn automation platforms, ensuring compliance with opt-in and unsubscribe best practices.
• Partner with Operations to ensure HubSpot is set up with the right lifecycle stages, events, and campaign tracking to measure performance from first touch through signup, trial, and paid conversion.
• Collaborate with Product and Marketing to translate product capabilities and the “informed ideas” concept into compelling value propositions and campaign messaging for pre- and post-launch.
• Support the management of landing pages, signup flows, and experiment briefs that align with the unified GAIN IQ acquisition journey (UTMs, sources, and GA4/product analytics event tracking).
• Set up, monitor, and optimize performance dashboards across key tools (e.g., HubSpot, ad platforms, analytics) focusing on CAC, conversion rates at each funnel step, and payback periods.
• Lead an experimentation culture across channels: A/B test offers, creatives, audiences, and formats, and scale what works across the new AI products and future launches.
• Plan and execute North American marketing events (owned and sponsored), including audience targeting, pre-event and post-event campaigns, and lead capture workflows that sync into HubSpot and downstream activation journeys.
• Coordinate logistics and messaging for sales and product teams at events (booth assets, speaking slots, demos), ensuring consistent positioning and clear follow-up plays for captured leads.

Requirements

• 4–6 years in B2B SaaS digital marketing, growth marketing, or demand generation, ideally for data, AI, or marketing technology products.
• Demonstrated track record of planning and optimizing multi-channel digital campaigns (paid social, paid search, and organic social) to drive self-serve signups, trials, or demo requests.
• Hands-on experience managing or closely partnering with performance marketing and creative teams or agencies, including writing clear, measurable briefs and providing structured feedback.
• Strong working knowledge of LinkedIn as an acquisition channel, including Sales Navigator and LinkedIn outreach/automation workflows.
• Practical experience using list-building and enrichment tools such as Clay and Apollo, or similar, to create targeted B2B prospect lists.
• Experience with at least one major CRM and marketing automation platform; familiarity with HubSpot is a strong plus.
• Exposure to tools such as Ocean.io and SmartLead (or similar intent and outbound platforms) is an advantage.
• Experience planning or supporting B2B field marketing or industry events in North America (e.g., conferences, roundtables, roadshows), with clear linkage to pipeline and revenue outcomes.
• Strong analytical skills: confident working with funnel metrics, cohort views, and acquisition dashboards, and turning insights into concrete experiments.

Benefits

• Hybrid work environment + a home office allowance
• Flex-Fridays! Friday is your uninterrupted day to wrap up the work week or sign off early
• 3 weeks of paid time off to start, plus a winter holiday office closure.
• Work from anywhere in the world up to 20 business days or 4 weeks per year! We want you to build a life and a career at the same time.
• Wellness time, health + dental coverage, health spending account, and wellness spending account so that you can prioritize YOU.
• Reward + recognition programs to recognize your team (and be recognized) for all that we do
• Work at a certified Great Place to Work®