Hybrid Product Marketing Manager

at SmartBox Company

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Antwerpen, Belgium

About the role

• Product Marketing Manager at Bongo shaping product portfolio for experience gifts in Belgium. Collaborating with teams to launch innovative products and drive market success.

Responsibilities

• Develop and manage the product mix for Bongo: from concept writing and briefing to final validation and launch.
• Coordinate with cross-functional teams (Partnerships, Studio, Editorial, Content, Legal, etc.) to ensure smooth execution and timely delivery.
• Analyse product and category performance, market trends and competitor activities to identify opportunities for growth.
• Define and support product distribution strategies and rollout plans across channels.
• Contribute to the overall marketing and brand strategy by translating consumer insights into new product ideas and initiatives.
• Develop marketing and sales tools for internal and external use (product sheets, presentations, competitive analyses, product matrices, etc.).
• Monitor and report on performance metrics and recommend improvements.
• Conduct occasional field visits to retail partners to gain market insights and assess product visibility.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 2+ years of experience in product marketing, trade marketing, or category management — ideally within FMCG or consumer goods.
• Strong analytical and project management skills, with the ability to translate data into actionable insights.
• Excellent communication skills in English and Dutch and/or French.
• A hands-on, proactive, and results-driven personality who takes ownership and can work independently.
• Creative and out-of-the-box thinker who’s not afraid to take initiative and turn ideas into action.
• Growth mindset and willingness to learn by doing in a dynamic environment.
• Strong copywriting skills to craft engaging product content (titles, descriptions, etc.).
• Proficient in Microsoft Office (Excel & PowerPoint).
• A valid driver’s license is an advantage, as occasional retail visits are part of the role.

Benefits

• A dynamic and fast-paced environment within an ambitious and supportive team.
• The opportunity to shape the product strategy of a leading brand in experience gifting.
• Hybrid working model: 3 days in the office, 2 days from home.
• Flexible working hours that promote a healthy work-life balance.
• Room for initiative, creativity, and personal growth.
• Competitive salary and benefits package.