Product Marketing Manager at Bongo shaping product portfolio for experience gifts in Belgium. Collaborating with teams to launch innovative products and drive market success.
Responsibilities
Develop and manage the product mix for Bongo: from concept writing and briefing to final validation and launch.
Coordinate with cross-functional teams (Partnerships, Studio, Editorial, Content, Legal, etc.) to ensure smooth execution and timely delivery.
Analyse product and category performance, market trends and competitor activities to identify opportunities for growth.
Define and support product distribution strategies and rollout plans across channels.
Contribute to the overall marketing and brand strategy by translating consumer insights into new product ideas and initiatives.
Develop marketing and sales tools for internal and external use (product sheets, presentations, competitive analyses, product matrices, etc.).
Monitor and report on performance metrics and recommend improvements.
Conduct occasional field visits to retail partners to gain market insights and assess product visibility.
Requirements
Bachelor’s or Master’s degree in Marketing, Business, or a related field.
2+ years of experience in product marketing, trade marketing, or category management — ideally within FMCG or consumer goods.
Strong analytical and project management skills, with the ability to translate data into actionable insights.
Excellent communication skills in English and Dutch and/or French.
A hands-on, proactive, and results-driven personality who takes ownership and can work independently.
Creative and out-of-the-box thinker who’s not afraid to take initiative and turn ideas into action.
Growth mindset and willingness to learn by doing in a dynamic environment.
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