Customer Lifecycle Marketing Analyst focused on data activation across lifecycle campaigns. Collaborating to translate business questions into data requirements and enable effective measurement and optimisation.
About the role
- Product Marketing & Growth Analyst driving AI product verticals at Job&Talent. Collaborating across teams to boost client acquisition, engagement, retention, and ARR growth.
Responsibilities
- Drive go-to-market execution: Partner with Commercial, Product, Technology, and Performance Marketing teams to plan, launch, and measure GTM initiatives for our new AI product verticals — boosting client acquisition, engagement, retention, and ultimately ARR growth.
- Support commercial success: Help our sales teams win clients by producing high-impact videos, case studies, one-pagers, tenders, and pitch decks, using AI tools to accelerate content creation and iteration.
- Leverage data for insight: Analyze lead, pipeline, and market data to refine positioning, messaging, and pricing strategies.
- Measure and optimize performance: Build dashboards and reports (in Sheets, analytics tools, or via AI assistants) to track KPIs, measure marketing effectiveness, and guide smarter decisions.
- Scale through automation: Conduct deep-dive analyses on product adoption and GTM performance to identify opportunities for automation and AI-driven efficiency.
- Influence strategy: Present clear, actionable insights to senior leaders that shape how AI, marketing, and product strategies work together to accelerate Job&Talent’s growth.
Requirements
- 1–3 years of experience in a relevant role or field — exceptional recent graduates are also encouraged to apply
- Background in Engineering, Mathematics, Physics, Computer Science, Business, or Economics, with a strong analytical mindset and curiosity for AI-driven growth
- Comfortable working with SQL and Excel/Google Sheets (pivot tables, formulas, dashboards, queries, etc.)
- Strong analytical and problem-solving mindset, with close attention to detail
- Prompt Engineering & Workflow design: Building efficient prompts, custom GPTs or AI Workflows to speed up repetitive tasks
- Excellent communicator with full professional fluency in English (C1 or above). Additional languages such as Spanish, French, German or other major languages are highly preferred.
Benefits
- Competitive pay
- Meaningful benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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