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Lincoln ElectricSenior Product Manager
Senior Product Manager leading product line strategy and roadmap execution at Vanair under Lincoln Electric. Focusing on product innovation, market performance, and cross - functional collaboration.
About the role
- Conduct market research in each country to understand local customer preferences, behaviors, and trends
- Track competitor landscape and analyze their strategies to find opportunities for differentiation
- Develop and implement demand creation strategies to increase brand awareness and drive reach within target audiences
- Create concise marketing plans per country by translating the overall Segmentation Targeting and Positioning into country-specific objectives, strategies, tactics, and budgets
- Refine brand positioning and messaging to resonate with local audiences while maintaining brand consistency
- Collaborate with Brand & Campaign Marketers, Legal staff, and Corporate Communications to plan and execute tailored marketing campaigns
- Set up frameworks to monitor and measure the performance of demand creation efforts in each country
- Analyze data to gain insights and optimize campaigns for maximum effectiveness and ROI
- Ensure compliance with local regulations in collaboration with Legal staff
- Establish brand guidelines and governance processes to maintain consistency and compliance
- Support media relations and help develop engaging content to attract and educate customers
- Manage the demand creation budget and ensure effective allocation across countries
Requirements
- 8–12 years of experience in strategic marketing, ideally within the brokerage or financial services industry
- Bachelor’s degree or higher in Marketing, Business, or a related field
- Proven ability to develop and execute market-specific demand generation strategies
- Strong analytical skills with experience using performance data to drive marketing decisions
- Familiarity with local and international regulatory requirements for marketing communications
- Excellent communication and stakeholder management skills across regions
- Experience working in Agile environments with a focus on execution and continuous improvement
- A customer-centric and compliance-driven mindset with strong attention to detail
Benefits
- A monthly salary based on your experience, plus a fixed 13th month and 8% holiday allowance
- A pension plan (8% employer contribution)
- Room and budget to build, trial, fail and learn, part of this is our continuous growth potential and training budget of €2.000 per year
- A really cool office full of skilled colleagues located at the Herengracht in Amsterdam
- Office lunch, beverages & fruits
- Travel allowance, home office equipment
- Epic trips & activities, both with our Amsterdam office and with LYNX international
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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