Hybrid Salesforce Product Owner – Marketing & Data Cloud

Posted 1 hour ago

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About the role

  • Salesforce Product Owner responsible for Marketing Cloud platform, driving strategic vision and ensuring commercial value for UK Insurance and Health Services. Overseeing platform development and stakeholder collaboration for continuous improvement.

Responsibilities

  • Own the Salesforce Marketing Cloud platform for UKI and Health Services
  • Define, drive, and deliver the in‑life strategic vision aligned to growth and profitability goals
  • Set the strategic direction for platform development and enhancement
  • Lead in‑life development, implementation, maintenance, and administration of Marketing Cloud
  • Establish governance, processes, and performance disciplines to improve user adoption and operational efficiency
  • Translate business goals into prioritised requirements and lead delivery of strategic and tactical enhancements
  • Support marketing strategies and campaign execution using Marketing Cloud capabilities
  • Lead automation and optimisation efforts to free up resources and reinvest in capability growth
  • Produce business cases for platform enhancements and evolution
  • Drive platform analytics and turn insights into actionable business recommendations
  • Manage users, data, permissions, and platform security
  • Build and deliver training materials and workshops with Learning & Development
  • Present and demonstrate new features to users, leadership, and executive teams
  • Apply strong project management practices across planning, leadership, scheduling, and quality management
  • Maintain alignment with Bupa’s strategic context, regulatory expectations, and risk appetite
  • Monitor customer trends, competitive activity, and emerging technologies to ensure the platform remains innovative and relevant

Requirements

  • Must have hands‑on experience with Salesforce Marketing Cloud
  • Experience working directly in a marketing function
  • Strong analytical skills with the ability to create and interpret accurate, actionable data
  • Proven stakeholder influence across all levels
  • Experience working in large, complex, matrix organisations
  • Excellent communication skills, both written and verbal
  • Strong organisational and planning capability
  • Ability to work accurately under pressure, independently or while leading teams
  • Experience creating compelling business cases with focus on value and benefit realisation

Benefits

  • 25 days holiday, increasing through length of service, with option to buy or sell
  • Bupa health insurance as a benefit in kind
  • An enhanced pension plan and life insurance
  • Annual performance-based bonus
  • Onsite gyms or local discounts where no onsite gym available
  • Various other benefits and online discounts

Job title

Salesforce Product Owner – Marketing & Data Cloud

Job type

Experience level

Mid levelSenior

Salary

£57,800 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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